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Airbnb"体验"欲打造的供应链 有点特许经营的味道
在线短租

Airbnb"体验"欲打造的供应链 有点特许经营的味道

  不过,Airbnb也有可能最终放弃独家供应的模式,跟随主流,成为一家并无差异化的OTA零售商。

2018-03-13 10:15:58
Airbnb投资500万美元拓展美国Experiences服务
在线短租

Airbnb投资500万美元拓展美国Experiences服务

  为了吸引更多的用户打起背包出门旅游,Airbnb将投资500万美元将“Experiences”服务扩展从全美500个城市扩展到200个城市。

2018-01-29 11:29:57
Sheraton 2020 Repositioning Plan Focuses on Local Experiences
HotelNews

Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?

2015-06-12 10:20:23
Getting Dimensional About Guest Experiences
HotelNews

Getting Dimensional About Guest Experiences

  It s about exploring how your guests might react to the messages, people and environment on their experiential journey to your site or property.

2014-04-24 16:20:44
To Sell Experiences Not Just Rooms,Build A Hotel Value Pyramid
英文研究

To Sell Experiences Not Just Rooms,Build A Hotel Value Pyramid

  Ironically, today’s callers are more likely than ever to have already been online prior to calling.

2013-06-19 09:47:01
Understanding Emotions Can Help Hotels Improve Guest Experiences
英文研究

Understanding Emotions Can Help Hotels Improve Guest Experiences

  New research from Loughborough University has revealed that understanding emotions can help hotels improve guest experiences. Hotels can then use customisation strategies in service design to evoke different emotions.

2012-12-06 09:31:18
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