Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?
It s about exploring how your guests might react to the messages, people and environment on their experiential journey to your site or property.
Ironically, today’s callers are more likely than ever to have already been online prior to calling.
New research from Loughborough University has revealed that understanding emotions can help hotels improve guest experiences. Hotels can then use customisation strategies in service design to evoke different emotions.