Greater China Global Hotel Brands TOP 200 Ranking List - October 2025

According to the latest "Global Hotel Brands (Greater China) TOP 200 Ranking List for October 2025" released by Midding Research Institute, the market leader brand landscape remains relatively stable. Crowne Plaza Hotels & Resorts, Hampton by Hilton, Holiday Inn Express, Super 8, Holiday Inn, InterContinental Hotels & Resorts, OYO Hotels, Hilton Hotels & Resorts, Kyriad, and Sheraton Hotels secured the top ten spots on the list.

Key Data Interpretation:

The Hotel Brand Index (MBI) landscape in October showed dynamic adjustments, with a clear trend of index divergence. Among the top ten, Crowne Plaza Hotels & Resorts ranked first with an MBI value of 559.67, followed closely by Hampton by Hilton in second place with an MBI of 530.30; Holiday Inn Express placed third with an index of 504.04. From the perspective of brand ownership groups, InterContinental Hotels Group (IHG) performed particularly strongly, with multiple brands entering the top ten, demonstrating strong competitiveness of its brand portfolio. Overall, most brands showed a focus on dimensions such as media and reviews, indicating continuous efforts by brands to enhance user experience, strengthen membership systems, and optimize media exposure.

Group-Level Analysis:

Number of Listed Brands by Group:

In terms of the number of listed brands under their umbrella, Marriott International led with 24 brands on the list, followed by Wyndham Hotel Group (17 brands) and Accor (16 brands) in second and third place respectively. InterContinental Hotels Group and Hyatt Hotels Corporation tied for fourth place, each with 12 listed brands. Hilton Worldwide (11 brands) and Radisson Hotel Group (7 brands) ranked sixth and seventh. Banyan Tree Hotels & Resorts, Argyle Hotel Group, Louvre Hotels Group, Saville Hotel Group, and Langham Hospitality Group each had 5 brands on the list, tying for eighth place. Observing from the group level, the trend of various groups deploying multi-brand strategies to cover segmented markets is evident, reflecting the key role of scaled layout and brand diversity in market competition.

Focus on Key Group Developments:

Multiple brands under InterContinental Hotels Group performed steadily on the list, with brands like Crowne Plaza Hotels & Resorts ranking at the top. Through resource synergy among brands and continuous optimization of standardized operational systems, the group demonstrates strong competitiveness in the operational index dimension, further strengthening its presence in the mid-to-high-end market. Wyndham Hotel Group ranked second with 17 listed brands, covering multiple segments from economy to mid-to-high-end. The group has recently accelerated its layout in the Chinese market, making progress in regional market penetration through franchise model expansion and brand standard upgrades.

Group Brand Index Changes:

Overall, most hotel groups maintained steady improvement in their brand indices, reflecting the industry's ongoing progress in operational optimization and systematic development. Some groups effectively enhanced their comprehensive brand influence by strengthening regional layouts, upgrading service products, and expanding membership benefits; meanwhile, as market competition intensifies and consumer demands become more segmented, some brands still face structural challenges in media exposure and user interaction.

Cases of Significant Month-over-Month Ranking Surge:

Liv'inn Hotels: Coordinated Growth Across Multiple Indicators. Liv'inn Hotels' index value reached 376.36 this month, a significant month-over-month increase of 35.30%. The brand showed balanced development in Media Index (99.02) and Comment Index (215.71), indicating a comprehensive improvement in competitiveness through systematic brand building and operational optimization.

Argyle Hotel: Steady Expansion Yields Results. Argyle Hotel's index value this month was 344.09, a month-over-month increase of 20.86%. While maintaining operational stability, the brand has established its advantage in segmented markets through precise market positioning and product optimization.

IntercityHotel: Membership Economy Drives Growth. IntercityHotel's index value this month was 343.06, a month-over-month increase of 18.57%. By deepening membership system construction and digital operations, the brand effectively enhanced user stickiness and repurchase rates, achieving steady growth.

Key Market Trend Insights:

Investment focus is clearly shifting towards brands with high growth potential. Looking at month-over-month growth data, brands with outstanding Investment Index performance showed significant growth. Liv'inn Hotels (Investment Index 61.63) grew 35.30% month-over-month, and Argyle Hotel (Investment Index 13.35) grew 20.86%, indicating that capital favors brands with clear growth trajectories and market competitiveness, rather than relying solely on brand history or scale.

Media communication investment has become an important lever for enhancing brand value. A positive correlation exists between the Media Index and brand growth. Both Liv'inn Hotels (Media Index 99.02) and InterContinental Hotels (Media Index 178.62) achieved significant growth, indicating that effective media exposure and brand communication are becoming key factors in driving brand value appreciation.

The impact of user word-of-mouth on the growth of mid-scale brands is increasingly prominent. Comment Index data shows that Super 8 (Comment Index 288.89) grew 5.01% month-over-month, and Kyriad (Comment Index 252.48) grew 7.04%, reflecting that genuine user reviews and experience sharing are becoming important avenues for mid-scale hotel brands to build market reputation.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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