In September, leave stacking around the Mid-Autumn Festival and National Day fuelled long-haul travel, autumn-chasing self-drive loops gained momentum, and county-level travel energised the count-levely accommodation market.
2026年三季度,在“十五五”规划与暑期、中秋国庆双节预热带动下,体验游需求集中释放,文旅投资与资本运作全面提速。
In August, demand for extended-stay accommodation surged, county-level markets saw an upgrade toward upscale hotels, and "school-seeing travelers" took over from family vacationers, boosting bookings around universities.
8月,暑期文旅消费热度延续,避暑康养、亲子研学、夜间经济等出游需求持续释放,文旅项目投资与企业经营保持活跃。