TOP200 Global Hotel Brands (Greater China) in November 2025

The latest "Top 200 Global Hotel Brands (Greater China) Ranking for November 2025" from Meadin Research Institute shows that the market leadership brand landscape remains relatively stable. Crowne Plaza Hotels & Resorts, Hilton Hampton Inn, Holiday Inn, Hilton Hotels, Holiday Inn Express, InterContinental Hotels, Marriott Hotels, Four Points by Sheraton, Super 8 Hotels, and Sheraton Hotels secured the top ten spots on the list.

Key Data Interpretation:

The hotel brand index (MBI) landscape in November showed dynamic adjustments, with a noticeable trend of index divergence among brands. Among the top ten, Hampton by Hilton ranked first with an MBI of 564.68, followed closely by Holiday Inn Express in second place with an MBI of 544.27; Holiday Inn placed third with an index of 498.77. Notably, Crowne Plaza fell from the top spot in October to fourth place, a month-on-month decrease of 10.96%; Mercure newly entered the top ten, with a month-on-month increase of 16.64%, reflecting the dynamic changes in market competition. From the perspective of brand ownership groups, InterContinental Hotels Group (IHG) performed particularly well, with multiple brands entering the top ten, demonstrating strong brand portfolio competitiveness.

Analysis at the Group Level:

Number of Brands on the List by Group:

In terms of the number of affiliated brands on the list, Marriott International ranked first with 24 listed brands, followed by Wyndham Hotels & Resorts (17 brands) and Accor (16 brands) in second and third places respectively. InterContinental Hotels Group tied for fourth place with Hyatt Hotels Corporation, each having 12 brands on the list. Hilton Worldwide Holdings Inc. (11 brands) and Radisson Hotel Group (7 brands) ranked sixth and seventh respectively. Banyan Tree Hotels & Resorts, Argyle Hotel Group, Louvre Hotels Group, Saville Hotel Group, and Langham Hospitality Group each had 5 brands on the list, tying for eighth place. From a group perspective, the trend of various groups deploying multi-brand strategies to cover segmented markets is evident, reflecting the key role of scale and brand diversity in market competition.

Focus on Key Group Developments:

InterContinental Hotels Group maintained steady performance this month, with its brands Holiday Inn Express (544.27), Holiday Inn (498.77), and Crowne Plaza (498.32) ranking second, third, and fourth respectively, demonstrating the group's comprehensive layout and strong brand synergy in the mid-to-high-end market. By leveraging a shared membership system and standardized operations, the group continues to lead in review and media indices, strengthening its comprehensive competitiveness among both business and leisure travelers. Hilton Worldwide Holdings Inc. saw impressive performance from its brands this month, with Hampton by Hilton topping the list with an MBI of 564.68. This brand performed particularly well in the review index (303.75), showing that by enhancing user experience and service reputation, it has established significant differentiation advantages in the market, becoming a key driver for elevating the group's overall brand value.

Changes in Group Brand Index:

Overall, most groups achieved steady consolidation of their brand indices by optimizing product services and deepening membership operations. For example, Marriott International, relying on its scale layout of 24 listed brands, showcased the overall coverage advantage of its brand cluster in segmented markets. Other groups opted for strategies centered on deepening a single brand and strengthening differentiated positioning. For instance, Mercure achieved a significant month-on-month growth in its brand index through product optimization and digital service upgrades, confirming that deep operations in a vertical niche can also effectively drive brand value enhancement.

Notable Cases of Significant Month-on-Month Ranking Improvement:

Holiday Inn Express: By upgrading its "Ready, Set, Go" business travel package and deepening annual cooperation with regional enterprises, it effectively strengthened its penetration and customer loyalty in the SME business travel market.
Wyndham Hotels: By accelerating new store openings and launching "One City, One View" local cultural tourism linkage packages, it significantly enhanced the brand's on-the-ground presence and comprehensive influence in regional markets.
Mercure: By initiating a "Green Business Program" and upgrading mobile digital features, it improved check-in efficiency and brand recognition among business travelers.

Key Market Trend Insights:

Localization of Regional Operations: Success in tier 2 and tier 3 markets no longer depends solely on the number of openings but increasingly relies on deep integration with local cultural and tourism resources and targeted product design to build differentiated advantages.

Reputation-Driven Value: User reputation has become a core metric influencing brand rankings and capital attention. Using digital tools to enhance service processes and membership value is currently the most effective path to improving competitiveness.

Investment Concentration on Efficient, Replicable Brands: Capital clearly favors mid-to-high-end and economy brands with standardized products, clear return models, and strong anti-cyclical resilience. Investment logic is becoming more pragmatic, focusing more on operational efficiency and sustainable profitability.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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