TOP100 Hotel Brands (Greater China) List in 2025

The latest "TOP100 Hotel Brands (Greater China) List in 2025" from Meadin Research Institute shows that the market leadership brand landscape remains relatively stable. Hampton by Hilton, Holiday Inn Express, Holiday Inn, Crowne Plaza, InterContinental, Hilton Hotels & Resorts, Super 8, OYO Hotels, Sheraton, and Marriott Hotels secured the top ten positions.

Key Data Interpretation:

The hotel brand index (MBI) landscape in November showed dynamic adjustments, with a noticeable trend of index divergence among brands. Among the top ten, Hampton by Hilton ranks first with an MBI of 564.39, highlighting its leading position in the select-service segment. Holiday Inn Express (551.45) and Holiday Inn (496.24) take second and third place respectively, demonstrating strong demand and brand loyalty in the mid-scale business travel market. Notably, Super 8 (455.02) and OYO Hotels (412.94), as representatives of the economy segment, made it into the top ten, reflecting the scale resilience and brand differentiation within this segment. Overall, the top ten positions are dominated by international upper-mid-scale and select-service brands, confirming this segment's solid customer base and mature brand influence.

Analysis at the Group Level:

Number of Brands on the List by Group:

The aggregation effect among leading groups is significant. Marriott International leads with 23 listed brands, showcasing the breadth of its brand portfolio. Wyndham Hotels & Resorts (16 brands) and Accor (15 brands) follow closely, forming the scale foundation for the mid-scale and economy markets. InterContinental Hotels Group (IHG) ranks fourth with 12 listed brands, and its four core brands all secured positions within the annual top five, demonstrating strong competitiveness of its brand cluster. Furthermore, groups like Banyan Tree and Argyle each have 5 brands on the list, reflecting the continued penetration of specialized and regional brands in niche markets. Overall, a multi-brand portfolio remains the core strategy for groups to capture market share and cover diverse customer segments.

Focus on Key Group Developments:

Annual data reveals IHG's notable advantage in brand quality. Its four brands – Holiday Inn Express, Holiday Inn, Crowne Plaza, and InterContinental Hotels – all entered the top ten, taking positions two through five, reflecting its systematic layout and brand synergy in the upper-mid-scale business travel market. Marriott International demonstrates clear scale advantage and market coverage capability. With 23 brands on the list, the most among all groups, its brands span multiple market tiers from luxury and premium to mid-scale, showcasing a comprehensive brand portfolio structure and market penetration. Accor also performed excellently in the annual list, with its Mercure brand becoming a growth highlight in the mid-scale market, indicating effective progress in niche markets through product optimization and brand upgrades.

Changes in Group Brand Index:

The year-on-year changes in the brand indices of major hotel groups reflect differences in their strategic focus and market approaches. Hilton Hotels Group's growth momentum is driven by the strong leadership of key brands. Its Hampton by Hilton brand, leveraging precise positioning in the select-service segment and continuously optimized operational systems, became the annual list leader, significantly boosting the group's overall brand performance and validating the driving effect of building leading benchmark brands on group value. Accor's annual highlight lies in brand rejuvenation through product upgrades. Its Mercure brand successfully entered the forefront of the list this year and became a notable brand in the mid-scale market. Its growth is primarily attributed to optimized product standards and enhanced digital experiences, illustrating the group's effective path of driving growth by revitalizing the value of existing brands. Additionally, Wyndham Hotels & Resorts and IHG demonstrate their defensive strengths in the scaled economy segment and the core upper-mid-scale market, respectively, with overall brand indices remaining stable, reflecting solid customer bases and brand resilience of their established market positions and operational systems.

Key Market Trend Insights:

Deepening of Market Tier Competition: Mid-scale and select-service brands dominate the annual list, indicating this segment has become the core engine of industry growth. Simultaneously, leading economy brands maintain stable positions on the list through scale and efficiency advantages, suggesting the market has formed a clear and sustainable tiered competitive structure, with brands in each tier engaging in specialized competition within their respective price bands.

Strategic Diversification in Group Development Paths: Some groups achieve full-market coverage by expanding their brand portfolios, building scale barriers; others choose to focus on core brand clusters, enhancing brand premium capability through deep operation and synergy. This trend indicates competition among groups has entered a new stage of systematic, multi-dimensional collaborative development.

Efficiency and Sustainability Become Focus for Investment and Operation: Both capital providers and brand operators are paying more attention to operational efficiency and long-term profit stability. Brands with clear business models, standardized products, and efficient operational systems continue to gain favor from capital and the market. Correspondingly, the focus of brand operations is shifting from rapid expansion to areas that enhance long-term competitiveness, such as deepening member value and optimizing digital experiences.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

MEADIN ACADEMY – Culture and Tourism Industry Data Center

MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.