10 Things Hotel Marketers Are Thankful for This Year
HotelNews

10 Things Hotel Marketers Are Thankful for This Year

No matter how stunning your photography is or how captivating your copy is written, the fact remains that travelers trust travelers above anything else.

2015-12-01 10:13:06
TripAdvisor:对接Priceline 完成即时预订
热点资讯

TripAdvisor:对接Priceline 完成即时预订

  直接预订与通过旅行社预订的争论还未停止,TripAdvisor的即时预订平台对接Priceline的酒店库存,让该问题再次进入探讨。

2015-11-09 11:14:11
TripAdvisor:对接Priceline 完成即时预订
在线旅游

TripAdvisor:对接Priceline 完成即时预订

  直接预订与通过旅行社预订的争论还未停止,TripAdvisor的即时预订平台对接Priceline的酒店库存,让该问题再次进入探讨。

2015-11-09 11:14:11
TripAdvisor Q3财报分析
行业数据

TripAdvisor Q3财报分析

  TripAdvisor第三季度总营收为4.15亿美元,去年同期为3.54亿美元,同比增长17%;第三季度运营活动产生的现金流为800万美元。

2015-11-08 09:00:00
TripAdvisor用户评价服务研究
行业数据

TripAdvisor用户评价服务研究

  当看阅读点评时,对用户而言最重要的两点是近期的点评(42%)和评论的数量;四分之三在TripAdvisor上写评论的人,都是在写好的体验。

2015-11-06 09:32:49
TripAdvisor用户评价服务研究
报告

TripAdvisor用户评价服务研究

  当看阅读点评时,对用户而言最重要的两点是近期的点评(42%)和评论的数量;四分之三在TripAdvisor上写评论的人,都是在写好的体验。

2015-11-06 09:32:49
Wyndham Hotel Group Joins TripAdvisor Instant Booking Marketplace
HotelNews

Wyndham Hotel Group Joins TripAdvisor Instant Booking Marketplace

Wyndham Hotel Group is a longtime and valued partner and was one of the first companies to incorporate TripAdvisor traveler ratings into their websites globally.

2015-10-20 10:28:53
TripAdvisor and Priceline Group Announce Instant Booking Partnership
HotelNews

TripAdvisor and Priceline Group Announce Instant Booking Partnership

With instant booking, travelers will be able to see Booking.com-branded hotel listings and can simply click on the "Book Now" button to book on TripAdvisor directly.

2015-10-15 11:04:26
Marriott Tries to Use TripAdvisor as Leverage in Expedia Negotiations
HotelNews

Marriott Tries to Use TripAdvisor as Leverage in Expedia Negotiations

Marriott International, with its more than 4,300 properties and 19 brands, has the power to negotiate commissions from online travel agencies, as well as TripAdvisor and Google.

2015-10-15 09:29:39
TripAdvisor to Bring Instant Booking Feature to Indian Travellers
HotelNews

TripAdvisor to Bring Instant Booking Feature to Indian Travellers

TripAdvisor is looking to roll out this instant booking feature to other Asian countries, especially key markets like China and Japan.

Highly Engaged Hotels Get More Booking Enquiries on TripAdvisor
HotelNews

Highly Engaged Hotels Get More Booking Enquiries on TripAdvisor

Accoding to the white paper of TripAdvisor - ‘Using Guest Reviews to Pave the Path to Greater Engagement’, highly engaged hotels perform better on TripAdvisor.

TripAdvisor对酒店星级评价价值何在
在线旅游

TripAdvisor对酒店星级评价价值何在

  在星级评价和评论方面,没有通用的标准,最终一些客户对用户评论的理解及关联,会比知名品牌的专业评级服务更可靠,反之亦然。

2015-08-22 10:07:15
酒店如何利用UGC提升直接预订量?
新设计

酒店如何利用UGC提升直接预订量?

  TripAdvisor、谷歌等网站相继推出即时预订功能,这无疑加大了酒店的利润压力,酒店品牌应该向亚马逊学习,利用用户生成的内容拉动预订量增长。

2015-08-14 09:16:55
TripAdvisor Announces Instant Booking Partnership with Langham Hospitality Group
HotelNews

TripAdvisor Announces Instant Booking Partnership with Langham Hospitality Group

Hotels available through TripAdvisor instant booking receive a prominent booking button that travellers may click to easily complete their reservation on the site.

TripAdvisor开展房屋租赁业务,或成下一个Airbnb
在线短租

TripAdvisor开展房屋租赁业务,或成下一个Airbnb

  在共享经济大潮以及Airbnb的巨大成功影响下,TripAdvisor和booking.ing纷纷开始进军Airbnb式的房屋租赁领域。

2015-08-09 08:59:03
TripAdvisor的中国战略:专注优质内容
在线旅游

TripAdvisor的中国战略:专注优质内容

  TripAdvisor上的内容以用户生成内容(UGC)为主,目前网站上已经累积了超过2.25亿条针对全世界490万个餐饮、住宿和娱乐商户的点评。

2015-07-27 11:01:56
TripAdvisor将加快推动酒店即时预订业务
在线旅游

TripAdvisor将加快推动酒店即时预订业务

  TripAdvisor称凯悦酒店集团已加入其即时预订平台,至此全球十大连锁酒店中的六家都已加入该平台。

2015-07-24 17:28:29
Tripadvisor Links Up with Chinese State Tourism Agency
HotelNews

Tripadvisor Links Up with Chinese State Tourism Agency

Tripadvisor has added more details about its plans for China and its new Chinese brand Mao Tu Ying.

TripAdvisor:酒店业营销技巧及案例
新设计

TripAdvisor:酒店业营销技巧及案例

  TripAdvisor基于用户行为并有目的性的邮件互动,促使用户不断营造社区互动,加速用户转化,从而实现营销目的。

2015-07-01 09:01:41
TripAdvisor:酒店业邮件营销技巧及案例
新技术

TripAdvisor:酒店业邮件营销技巧及案例

  TripAdvisor基于用户行为并有目的性的邮件互动,促使用户不断营造社区互动,加速用户转化,从而实现营销目的。

2015-07-01 09:01:41
TripAdvisor发布中国新战略 展现本土化企图心
在线旅游

TripAdvisor发布中国新战略 展现本土化企图心

  旅游分享平台TripAdvisor于25日在北京举行中国新战略发布会,并正式发布全新中文品牌名「猫途鹰」。

2015-06-28 09:56:31
Marriott and TripAdvisor Set Instant Booking Partnership
HotelNews

Marriott and TripAdvisor Set Instant Booking Partnership

Marriott International, Inc. and TripAdvisor are expanding their partnership and will add Marriott’s global hotel portfolio to the TripAdvisor Instant Booking platform.

2015-06-19 09:46:54
TripAdvisor:全球最贵、最经济旅游城市
风向标

TripAdvisor:全球最贵、最经济旅游城市

  近日,研究公司Ipsos为TripAdvisor做的年度报告显示:墨西哥的坎昆成为全球最昂贵的度假城镇,越南河内是最经济的目的地。

2015-06-19 08:50:33
TripAdvisor发布《TripIndex Cities》年度报告
行业数据

TripAdvisor发布《TripIndex Cities》年度报告

  对比全世界的40处顶级旅游城市,墨西哥的坎昆成为全球最昂贵的度假城镇,越南河内是最经济的目的地。

2015-06-18 09:57:39
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