TOP200 Global Hotel Brands (Greater China) in September 2025

The latest "Top 200 Global Hotel Brands (Greater China) Ranking for September 2025" from Meadin Research Institute shows a relatively stable landscape among the leading brands in the market. Crowne Plaza Hotels & Resorts, Hilton Hampton Inn, Holiday Inn, Hilton Hotels, Holiday Inn Express, InterContinental Hotels, Marriott Hotels, Four Points by Sheraton, Super 8 Hotels, and Sheraton Hotels secured the top ten spots on the list.

Key Data Interpretation:

The competitive landscape among the top brands continued to adjust in September, with a further strengthening divergence trend in the Brand Index (MBI). Among the top ten brands, Crowne Plaza Hotels & Resorts jumped to the top of the list with an MBI value of 591.63, a notable increase of approximately 11.3% month-on-month. Hilton Hampton Inn (577.89) and Holiday Inn (569.00) ranked second and third, respectively. It is worth noting that Holiday Inn Express dropped to fifth place from the top position in August, with a month-on-month decrease of 7.6%, reflecting the dynamic nature of market competition. Furthermore, InterContinental Hotels (521.41) and Marriott Hotels (462.82) remained stable, ranking sixth and seventh, respectively. Overall, most brands enhanced their market competitiveness through strategic optimizations, such as digital operations and membership system upgrades.

Analysis at the Group Level:

Number of Brands on the List by Group:

In terms of the number of affiliated brands appearing on the list, Marriott International Group (24 brands) held a significant advantage, ranking first. It was followed by Wyndham Hotel Group (17 brands), Accor Group (16 brands), InterContinental Hotels Group (12 brands), and Hyatt Hotels Group (12 brands). Hilton Hotels Group (11 brands), Radisson Hotel Group (7 brands), Banyan Tree Hotels & Resorts (5 brands), Langham Hospitality Group (5 brands), and Argyle Hotels Group (5 brands) ranked sixth to tenth, respectively.

Focus on Key Group Developments:

Huazhu Group (with brands such as Intercity Hotel and St. Regis Magnificent View) and Banyan Tree Hotels & Resorts (with brands like Banyan Tree and Angsana) continued to show strong development momentum in September. Huazhu Group attracted investor attention through its expansion into lower-tier markets and brand rejuvenation plans, while Banyan Tree maintained its advantage in niche markets with its eco-friendly positioning and high-end resort experiences.

Changes in Group Brand Index:

68% of hotel groups achieved a positive month-on-month growth in their overall brand index, indicating that most groups are effectively enhancing competitiveness through means like digital marketing and membership system optimization. Concurrently, 32% of groups experienced a month-on-month decline in their index, primarily attributed to intensifying market competition and demand differentiation within the luxury brand segment.

Notable Cases of Significant Month-on-Month Ranking Improvement:

Crowne Plaza Hotels & Resorts (rose to 1st place): Significantly increased media exposure and investment attention through a combination of marketing strategies targeting summer business and family activities.

Holiday Inn (rose to 3rd place): Effectively boosted member consumption and OTA bookings by launching "Autumn Travel Packages" combined with localized experiences.

Hyatt Hotels Group (multiple affiliated brands rose in rankings): Achieved a significant improvement in the overall brand index through upgrades to the "World of Hyatt" membership program and joint marketing campaigns.

Key Market Trend Insights:

Effective Regional Market Downward Expansion Strategy: Expansion into second- and third-tier cities by brands such as Howard Johnson and Four Points by Sheraton contributed to their brand index growth.

Digitalization and Membership Economy as Growth Engines: Approximately 68% of groups achieved positive month-on-month MBI growth through digital marketing and membership system optimization, indicating an industry shift towards refined operations.

Investment Diversification:

Luxury brands (e.g., Aman, Bulgari) faced slower demand, while mid-range and economy brands gained traction due to predictable returns

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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