Brand Finance Releases Hotels 50 2026, Total Brand Value Rises to $69.8 Billion

UK-based brand valuation consultancy Brand Finance has released its Hotels 50 2026 list. Hilton, Hyatt, Marriott, Holiday Inn and Hampton Inn take the top five. Hong Kong-based Shangri-La ranks sixth, while China's JI Hotel and Hanting Hotel also make the top 50.