黄剑：在“花园”中觉与悟

　　湖湘之地，在三城交汇的中心，紧临湖南省省府，未来长、株、潭“融城”的核心，未来长沙城市的政治、文化、经济的正中心。长沙融程花园酒店总经理黄剑一言概之：“融合长沙、株洲、湘潭三地经济发展交融的前程，是为融程。”

　　就在这里，融程花园酒店将为宾客展现国际级花园的从容待客之道。

　　正在此时，总经理黄剑愿意在觉与悟中和宾客一起体验阅历的充实。

　　契合文化发掘潜力 精准定位交融前程

　　众所周知，放眼中国，全球几乎所有的知名酒店品牌都已陆续进入中国市场，而且不仅仅是焦点于中国一二线城市，大量的国际品牌已纷纷签约了三四线城市。未来三年内，长沙将有七至八家国际品牌进驻，市场竞争不言而喻。盲目的恐慌市场竞争是幼稚的，关键点在于如何精确的定位自身客户群体，契合潮流文化，发掘自身潜力。

　　从长株潭“融城”来说，红星商业圈本身就是政府要重点建设的商业圈，这是一个非常有利的条件。而具体到融程花园酒店，其前有一个60亩的广场，寸土寸金的城市中心，难得有这样的优越环境。并且从其本身的规模来讲，融程花园酒店主楼高99.8米，总建筑面积达15.2万平米，共28层，其中地下2层，地上26层，拥有4万多平米绿化广场。即将开业的融程花园酒店将成为湖南省唯一一家拥有大型园林的五星级酒店。

　　酒店所具备的实体环境仿佛是为这座崛起的城市量身订做一般，十分契合城市的发展方向，也正因为如此，融程花园酒店不再单一的定位自己为单体酒店，而是一家商业综合体。运营的不仅仅是酒店硬件的奢华、服务的优化，更是城市潜力的发掘、文化的契合。

　　黄剑对融程花园酒店的未来充满期许，踌躇满志，他说：“我们正是因为充分地了解了市场，才选择长沙这样一个潜力无穷的城市。这是一个有挑战性，但又充满趣味性的供需结合。”但无论是文化契合点的寻找，还是精准定位的探寻，都是一个觉与悟的过程，是历经时间的洗礼而沉淀下来的心得。“既然是心得，我愿意与所有的朋友分享。”他接着补充道：“在融程花园酒店的经营战略部署上，关键是要找准定位、发扬长处，明确职责、明确任务，更要在此基础上充分考虑酒店的长远发展。到一个新的市场，开发一片新的领域，如果不能充分了解地域文化，融入地域需求，就不可能把握这个城市的核心客源。”

　　传承民族品牌 创新以求独特　

　　作为广州岭南国际酒店管理有限公司全权委托管理的湖南地区旗舰店，在湖南省尚属首例，融程花园酒店有着独特的品牌优势，“融程”的最大魅力不仅仅包涵长株潭三地经济发展前程的历史使命，而且也表现在具体的酒店层次上，融合了岭南花园品牌在湘的发扬光大。

　　“‘岭南花园酒店’的品牌战略最大优势在于，二十世纪八十年代就超前的将香港半岛酒店集团国际一流的酒店管理水平与中国传统文化理念相结合。”黄剑认为，作为总经理，不仅仅要传承民族品牌、白金五星级广州花园酒店多年沉淀的管理经验和品牌奢华，还必须要结合当地市场文化。

　　“在紧随优良传统向前奔跑的时候，我不会忘记提醒自己要总结经验，汲取养份，不断创新。”而今，黄剑已在不断磨合中总结出了五大核心竞争要素：分析本土市场结构、正视客源文化、打造高效团队、行之有效的市场策略和富有执行力的收益管理。

　　徜徉在融程花园酒店，无论是从外观装饰、整体配套还是氛围感觉上，都有一种浓浓的坚守与独特：名品街汇集名品，让奢华的选购也可从容享受;餐饮区既有异域风情的欧美佳酿，又飘然着风雅畅然的品茗之香;客房中既有总统套房不可或缺的至尊享受，又有女仕客房营造温馨专享。

　　做好软性经营 营造良好氛围

　　“在酒店，总经理是大脑，各层管理人员组成整个机体。肝有肝的功能，肾有肾的功能，不要让它萎缩，你要给他明确的活动空间，在这个活动范围内，各司其职。”黄剑深入浅出，调侃似的讲述着多年总经理生涯中总结的管理之道。

　　黄剑在管理过程中，注重汲取经验同时又进行创造性的演绎，他很欣赏丽兹·卡尔顿酒店把员工比作“淑女与绅士”的著名理念，但表示更倾向于把员工当做“合作伙伴”。站在合作伙伴的角色中时，团队之间会有共同的目标，追求共同的利益与价值，当目标高度的统一时，团队成员间才能形成真正的无缝对接，通力合作，相互间才能形成信任与默契。“在实际工作中，我把工作范围、权限、任务指标、服务水平监控、成本核算和人力配比等主要指标划分成相对独立具体的板块，并给予管理层一定的发挥空间，具体管理者的决定也许不合你的意，但请不要轻易推翻，轻易推翻，似乎树立了你的权威，但是，你却废掉了这一管理层应当起到的作用。作为总经理要学会抓大放小，这是管理的哲学。”

　　这样，团队各成员最大可能地发挥了主观能动性，并在适当调控下，充分体现了合作精神，使得目前融程花园酒店的人员流动率控制在极为合理的水平。

　　“我是一名职业经理人，也是一间酒店的总经理，我清楚的知道自己所肩负的使命，不仅仅是为投资者赚取利润，为投资者树立品牌，还有一个更重要的使命——让跟随我的部下看到人生当中的希望、看到未来、看到前途和发展”，黄剑语重心长地说道。(撰文/殷悦)[page]

　　Longchamp Garden Hotel is located next to Hunan provincial government and in the center of the intersection-tri-cities of Changsha, Zhuzhou and Xiangtan. Peter Huang, GM of Longchamp Garden Hotel said:” we aim to promote the economic development of Changsha, Zhuzhou and Xiangtan.”

　　Here is your garden, enjoy Longchamp Garden Hospitality.

　　Here, Peter Huang would like to share the pleasure with you.

　　Realize the Potential & Position the Culture

　　As we all know, looking forward to China, almost all of the well-known global hotel brands have moved into the Chinese market, and they not just focus on first or second-tier cities in China, a large number of international brands have already signed the third or four-tier cities. In the next three years, Changsha will embrace seven to eight international brands. The market competition is self-evident. Blind panic market competition is naive. So the key point is how to accurately locate their customers, fit popular culture, and explore their own potential.

　　Located in the center of the intersection-tri-cities of Changsha, Zhuzhou and Xiangtan, there is a very favorable condition for Longchamp Garden Hotel that the government focuses on the development of Red Star business circle. There is a 60-acre square in the front of Longchamp Garden Hotel. As we all know, the city center seldom has such superior environment. And as for its own scale, Longchamp Garden Hotel processes a splendid building of 99.8 meters tall, a total construction area of 15.2 square meters, a total of 28 floors, with 26 floors up the ground and 2 down the ground. Longchamp Garden Hotel will become the only 5-star hotel with a nice green square in Hunan Province.

　　A nice operation not only lies in the hotel hardware and the optimization of the service, but also in the potential excavation and cultural orientation.

　　Peter Huang--GM of Longchamp Garden Hotel, said: "It is because we fully understand the market before choosing such a great potential city as Changsha, which is challenging, but full of interesting combination of supply and demand." But whether it is searching cultural elements or precise orientation, it is a process of enlightenment, which needs the baptism of time and experience. "As it is my experience, I am willing to share it with all my friends and guests."

　　Tradition & Innovation

　　As the first entrusted management flagship store of Guangzhou Lingnan international hotel management Co., Ltd in Hunan province, Longchamp Garden Hotel has a unique brand advantages, the biggest charm of Longchamp Garden Hotel not only lies in promoting the integration of the three cities’ economic development but also in carrying forward Lingnan brand in Hunan Province.

　　"In the following years, running forward with the fine tradition of Guangzhou Lingnan international hotel management Co., Ltd, we will not forget to remind ourselves to sum up experience, absorb nutrients, and try innovation." Now, Peter Huang has summarized five core competition elements: analysis of market structure, facing up to local culture, creating a highly effective team, making effective marketing strategy and executive revenue management.

　　Care the Software

　　"In the hotel, the general manager is the brain and other managers and stuff serves as each layer of the organism in the whole management system. Liver and kidney have their own functions which should be given clear space. Within the scope of his functions, it is his powers to exercise." Peter Huang straight forward summarizes the way of management in his general manager career for an easy understanding.

　　In the management process, Peter Huang pays attention to draw experience for creation. He appreciates the famous concept which comes from Ritz Carlton “We are ladies and gentleman serving ladies and gentlemen”, but he is more inclined to regard the staff as a "partner". Standing in the role of the partners, the team will share common goal, pursue the common interests and value. In this way, mutual trust and understanding can be formed.

　　"As a professional manager, I deeply understand that I not only shoulder the mission of earning profit for investors, building up the brand for team, but also of providing a nice future and hope for development", Peter Huang concluded.