COTTM Investment Forum 投资论坛┃持续为投资境外旅游目的地的中国文旅投资方与境外项目方提供商务对接平台

COTTM中国出境旅游交易会 · 2025-04-10 13:47:26

第十八届中国出境旅游交易会（COTTM 2025）将于2025年4月24-26日在北京全国农业展览馆11号馆（新馆）举行。

第十八届中国出境旅游交易会（COTTM 2025）将于2025年4月24-26日在北京全国农业展览馆11号馆（新馆）举行。COTTM2025将邀请全球50多个目的地国家（地区）的旅游资源商参展。

截至3月底，已有来自埃及、土耳其、爱尔兰、阿尔巴尼亚、俄罗斯、坦桑尼亚、肯尼亚、纳米比亚、乌干达、希腊、蒙古、秘鲁、苏里南、南非、芬兰、德国、泰国、尼泊尔、比利时、马达加斯加、马尔代夫、突尼斯、哈萨克斯坦、土库曼斯坦、乌兹别克斯坦、多米尼加、阿塞拜疆、津巴布韦、韩国、匈牙利、西班牙、斯洛文尼亚、不丹等国家和地区的旅游局/部和目的地旅游资源商计划来参展COTTM2025。

2014年起，国家商务部取消了“中国投资者对海外进行超过1亿元投资金额时，必须获得商务批准”的限制，海外投资审批提速。自此，中国投资者布局海外的热度开始升温。

据国家商务部统计，2024年，中国企业在“一带一路”共建国家非金融类直接投资336.9亿美元，较上年增长5.4%。2023年数据统计，中国旅游企业在海外的投资总额已超过50亿美元，比上一年增长38%，投资范围从传统的旅行社业务扩展到了投资运营海外景区、酒店管理、文旅资产、在线旅游平台及文旅综合体等等多元化领域，覆盖东南亚、欧洲、非洲等关键市场。这些事实明确地反映了中国旅游企业和投资者正在加速国际化布局的战略和雄心。

2024年10月17日，中国出境旅游交易会(COTTM)主办方首次在COTTM2024展会上推出"COTTM出境旅游投资&发展论坛"，获得了业者们强烈反响与好评。为此，2025年4月25日，主办方在COTTM2025展会举办期间，将继续举行第二届“COTTM出境旅游投资&发展论坛（简称“COTTM投资论坛”）。

COTTM主办方也十分荣幸邀请到了中非友好经贸发展基金会、俄罗斯国家旅游局、蒙古国文化、体育、旅游和青年部，秘鲁驻华使馆商务处、埃及Menatours集团，以及中国文旅出海投资企业代表性机构和平台如尚美数智酒店集团、季高集团和迈点等行业大咖来演讲。

日期

2025年4月25日

时间

13:30-17:00

地点

北京全国农业展览馆11号馆（新馆）内“大会议室”

“COTTM投资论坛”致力于为投资境外旅游目的地的中国文旅投资方与境外项目方提供商务对接，向境外旅游目的地“输出"成熟的文旅产业中国解决方案、先进技术和装备制造等，协助境外旅游目的地开发和提升旅游产品及服务体验，并推动中国企业拓展出境游产业链上游资源。

论坛日程

13:25-13:30

开场致词：COTTM 主办方

13:30-13:45

主题演讲：“一带一路”目的地旅游投资潜力和机遇

演讲嘉宾：中非友好经贸发展基金会常务副理事长张宗武

13:45-14:15

主题演讲：俄罗斯旅游局

14:15-14:35

主题演讲：使领馆/旅游局（部）

14:35-14:55

主题演讲：蒙古国文化、体育、旅游和青年部和蒙古国旅游组织中国市场分会

14:55-15:15

主题演讲：秘鲁驻华使馆商务处

演讲嘉宾：秘鲁驻北京经济商务参赞Luis Cabello常智

15:15-15:35

主题演讲：埃及旅游及酒店投资机会

演讲嘉宾：埃及Menatours公司董事长兼CEO Dr Farouk Nasser

15:35-16:00

主题演讲：文旅企业出海新趋势

演讲嘉宾：迈点市场运营总经理王芃兮

16:00-16:20

主题演讲：中国酒店品牌出海投资机遇和挑战

演讲嘉宾：尚美数智酒店集团SVP兼国际酒店事业部总裁张刚

16:20-16:40

主题演讲：2025，中国旅游投资出海的“窗口年”

演讲嘉宾：季高集团总裁兼创始人李慧华

论坛参与人员

海外旅游部/旅游局、使领馆、投资协会/政府官员、旅游投资管理、酒店/住宿投资者、品牌管理机构、旅游设施、旅游运营商、技术运营管理、文娱设施、装备制造、餐饮及配套服务机构等等。

COTTM – Outbound Tourism Investment & Development Forum

Since 2014, the Ministry of Commerce of China has lifted the restriction that Chinese investors must obtain business approval for overseas investments exceeding RMB 100 million, accelerating the approval process for overseas investments. Since then, the enthusiasm for Chinese investors to expand overseas has begun to heat up.

According to the statistics of the Ministry of Commerce of China, in 2024, Chinese enterprises' non-financial direct investment in countries jointly building the Belt and Road Initiative amounted to 33.69 billion U.S. dollars, an increase of 5.4% compared with the previous year. According to the data statistics in 2023, the total overseas investment of Chinese tourism enterprises has exceeded 5 billion U.S. dollars, an increase of 38% compared with the previous year. The investment sectors has expanded from traditional travel agency business to diversified fields such as investment and operation of overseas attractions, hotel management, cultural and tourism assets, online travel platforms, and cultural and tourism complexes, covering key markets such as Southeast Asia, Europe, and Africa. These facts clearly demonstrate the trend of Chinese tourism enterprises and investors accelerating their international strategies and ambitions.

On 17th October, 2024, the COTTM launched the "COTTM Outbound Tourism Investment & Development Forum" at the show, which received strong and positive feedbacks from industry professionals. To reflect the industry demands, the COTTM organiser will continue to hold the COTTM Outbound Tourism Investment & Development Forum during the COTTM 2025 show in the afternoon of 25th April.

It is an honor for the COTTM organiser to have invited China-Africa Friendly Economic and Trade Development Foundation, Russian Tourism Board, Mongolia Tourism Organisation, Embassy Peru in China, Menatours Egypt to present their tourism investment policies and to showcase their investment projects and development opportunities to the Chinese investors and travel professionals. Meanwhile, the leading Chinese hospitality and entertainment key players including Sunmei Hotels Group, JEGOPIAY GROUP, and MEADIN, which are pioneers in going overseas, will also present their views and insights at the COTTM Forum.

Date

25th April 2025

Time

13:30-17:00

Venue

COTTM Conference Room, Hall 11, NAEC

The Drafted Schedule

13:25-13:30

Opening speech from the organiser

13:30-13:45

Presentation: Tourism investment opportunities in One Belt One Road country

Speaker:Zhang Zongwu, Executive Vice Chairman of China-Africa Friendly Economic and Trade Development Foundation

13:45-14:15

Presentation: Russian Tourism Board

14:15-14:35

Presentation: Overseas Destination Embassies/Tourism Boards

14:35-14:55

Presentation: Ministry of Culture, Sports, Tourism and Youth of Mongolia, MONGOLIA TOURISM ORGANIZATION legal entities of public law CHINESE MARKET CHAPTER

14:55-15:15

Presentation: Embassy of Peru in China

Speaker: Luis Cabello, Trade and Tourism Counsellor, Promperu Beijing

15:15-15:35

Presentation: Hospitality and tourism Investment Opportunities in Egypt

Speaker: Dr Farouk Nasser, Chairman and CEO, Menatours, Egypt

15:35-16:00

Presentation: New trends of Chinese cultural and tourism companies going global

Speaker:Wang Pengxi, General manager of marketing operations, MEADIN

16:00-16:20

Presentations: Opportunities and challenges faced by Chinese hotel brands in overseas investment

Speaker:Wilson ZHANG, Sunmei Hotels Group SVP & Sunmei Group International CEO

16:20-16:40

Presentations:2025, the year of Window Opportunities for Chinese tourism investment going overseas

Speaker:Li Huihua, President and Founder, JEGOPIAY GROUP

Type of Participants

Overseas Ministries of Tourism/Tourism Boards, Embassies and Consulates, Investment association/government officials, Tourism Investment Management, Hotel investors, Brand Management Organisations, tour operators, infrastructure providers, tourism and amusement facilities and operational system providers etc.

旅游出境境外投资