法国帕佛伦斯酒店集团与东湖集团旗下衡山花园酒店正式携手，开启跨国合作新篇章

在中法建交61周年之际，法国帕佛伦斯酒店集团与东湖集团旗下衡山花园酒店正式携手，开启跨国合作新篇章。

On the occasion of the 61st anniversary of diplomatic relations between China and France, Hôtels & Préférence and Donghu Group’s Hengshan Garden Hotel have officially joined hands to embark on a new chapter of international cooperation.

衡山花园酒店由历史悠久的贵宾楼与现代雅致的行政楼交相辉映，构成新旧交融的城市乐章。贵宾楼（Picardie公寓）始建于1932年，源自法商米纽弟建筑事务所之手，典雅的Art Deco线条于砖石之间雕刻出永恒的美感。作为上海市优秀历史保护建筑，它承载着近百年文化记忆，曾是沪上名流的雅集之地。如今焕新回归，以更开放的姿态拥抱城市，将自然绿意与历史肌理交织，成为衡复街角艺术生活的一部分。酒店在被誉为“东方香榭丽舍大街”的衡山路，一段融合法式浪漫与海派风情的艺术街角正静静绽放。衡复风貌区的历史质感与现代创意在此交汇，这不仅是一条街，更是一座城市文化灵魂的延伸。

Nestled on Hengshan Road—known as the “Oriental Champs-Élysées”—Hengshan Garden Hotel elegantly blends history and modernity. The hotel consists of the historic Picardie Building and the contemporary Executive Building, composing a harmonious urban symphony. The Picardie Building, originally the Picardie Apartments, was built in 1932 by the renowned French architectural firm Minutti. Its refined Art Deco lines are etched timelessly into stone and brick. As an officially protected historic landmark in Shanghai, the building holds nearly a century of cultural memory and was once a favorite gathering place for the city’s elite.

Now restored and revitalized, the hotel embraces the city with renewed openness, where natural greenery weaves seamlessly with historical textures. It has become an integral part of the artistic lifestyle of the Hengfu neighborhood. This elegant corner, where French romance and Shanghai flair meet, blooms quietly on Hengshan Road—an area where the rich history of the Hengfu heritage district merges with modern creativity. It is more than a street; it is an extension of the cultural soul of the city.

帕佛伦斯酒店集团自2000年成立以来，已发展为欧洲规模领先的联盟酒店集团，旗下拥有150余家高星级奢华酒店及度假村，广泛分布于法国、意大利、德国等多个国家和地区。集团秉持“生活艺术”理念，依托全球化销售网络，为成员酒店提供全方位的运营支持，在国际高端酒店市场中占据重要地位。

Founded in 2000, Hôtels & Préférence is now one of the largest alliance hotel groups in Europe, with over 150 high-end luxury hotels and resorts across France, Italy, Germany, and beyond. Guided by its philosophy of “art de vivre,” the group offers comprehensive operational support to its member hotels through a global sales network, securing a strong position in the international luxury hospitality market.

此次合作，帕佛伦斯将为衡山花园酒店提供国际市场发展支持，包括开通GDS等全球销售渠道，并在品牌国际推广与运营层面提供深度赋能。双方将共同推动衡山花园酒店项目的国际化进程，提升其在全球市场中的影响力与竞争力。

Through this partnership, Hôtels & Préférence will support Hengshan Garden Hotel in expanding into international markets by opening global distribution systems (GDS) and empowering the hotel’s brand development and operations on a global scale. Together, the two parties will drive the hotel’s internationalization and enhance its global competitiveness and visibility.

未来，双方还将持续探索创新合作模式，拓展更广泛的合作领域，深化中法文化交流，共同打造更卓越的宾客体验，实现社会效益与投资回报的双赢。

Looking ahead, the partnership will continue to explore innovative collaboration models, broaden areas of cooperation, and deepen Sino-French cultural exchange. Both parties aim to create an exceptional guest experience, delivering both social value and investment returns.