7 Days Group Chief Executive Officer Named Co-Chairman Of The Board

　　7 Days Group Holdings Limited ("7 Days Group" or the "Company"), a leading economy hotel chain based in China, announced today that as part of a strategic realignment of its senior management team, the Board of Directors (the "Board") has appointed Mr. Alex Nanyan Zheng, Chief Executive Officer ("CEO"), as Co-Chairman of the Board of Directors, effective March 23, 2012. Mr. Zheng will remain as CEO until June 30, 2012, at which point he will be succeeded by Mr. Yuezhou Lin, 7 Days" Chief Operating Officer ("COO").

　　The management realignment will allow Mr. Zheng to focus his attention on the development of the Company"s new strategic initiatives while handing the day-to-day leadership of the Company to Mr. Lin. These initiatives include the proposed launch of a new hotel subsidiary in the high-end brand segment, and the development of opportunities to further leverage the Company"s industry leading e-Commerce platform and value-added member services. 7 Days has initiated the process to develop a new hotel brand, which it intends to operate as a stand-alone subsidiary of the Company with its own management team. In addition, the Company is in discussion with local and international design firms to develop the hotel concept and brand positioning and has assigned dedicated internal resources to this effort. Mr. Zheng will oversee both of these initiatives in his role as Co-Chairman of the Board.

　　Mr. Lin joined 7 Days in 2004 as a Senior Vice President and Chief Information Officer ("CIO") responsible for the Company"s sales, IT and customer service teams, and has since then held various leadership positions across the Company"s key business functions. From 2006 to 2008, Mr. Lin served as the head of the construction department, and was responsible for overseeing development projects on a nationwide basis. During this period, Mr. Lin also held senior business development positions and led the development of the Company"s 7 Days Club, an integrated proprietary IT system, and e-Commerce platform. From 2010 to 2011, in addition to his roles as Senior Vice President and CIO, Mr. Lin oversaw the Company"s legal department and later, the supply chain and asset management departments. Mr. Lin was promoted to COO on March 9, 2012.

　　Mr. Boquan He, Chairman of 7 Days Group, said, "As one of the key founders of 7 Days Group, Alex"s leadership and vision have been instrumental in building the Company into the leading economy hotel chain in China. With a portfolio of over 1,000 hotels in operation, an industry leading e-commerce platform and a strong brand name, 7 Days is better positioned than at any other time in its history. By transitioning into the role of Co-Chairman, Alex will be afforded the opportunity to leverage his extensive experience in the travel and lodging industry to implement the new strategic initiatives which we believe will help drive the future growth of the Company. Furthermore, the Board is confident that Mr. Yuezhou Lin is a strong candidate to replace Alex as CEO. As one of 7 Days" founding management team members, Mr. Lin has held senior leadership roles across the organization. The breadth and scope of his experience provide him with unique insight into all of the Company"s core business functions and operations and will allow for a smooth transition to the role of CEO."