TOP200 Global Hotel Brands (Greater China) in January 2024

Recently, MEADIN ACADEMY published the "TOP200 List of Global Hotel Brands (Greater China) in January 2024". The data show that the average of the TOP10 index is 521.8, the average of the TOP100 index is 276.17, and the average of the TOP200 index is 213.62.Among them, Sheraton, Hilton, Marriott, InterContinental, Holiday Inn, Crowne Plaza, Holiday Inn Express, Hampton, Hyatt Regency, and Double Tree are ranked as the top 10 of all.

From a quantitative perspective, Marriott International (22), Wyndham Hotel Group (15), Accor Group (15), Hyatt Hotels Corporation (11), InterContinental Hotels Group (11), Hilton Worldwide (10), Radisson Hotel Group (7), Langham Hospitality Group (5), Louvre Hotels Group (5), and Banyan Group (5) are Top 10.

From the perspective of TOP1-100 brand distribution, the brands of Marriott International, Wyndham Hotel Group, Accor Group, Hilton Worldwide, InterContinental Hotels Group, Hyatt Hotels Corporation, Radisson Hotel Group, Accord Hotels Group, Huazhu Group and Langham Hospitality Group are listed in the TOP10. With the number of brands at 16, 11, 10, 8, 8, 8, 7, 4, 4, 3 and 3 respectively, InterContinental Hotels Group (average index 381.39), Hilton Worldwide (average index 347.47) and Marriott International (average index 309.10) rank as TOP3, all above 300.00. It is reported that the number of top ten hotel groups shortlisted brands reached 74, and the TOP100 accounted for 74%.

According to the data, from the perspective of TOP101-200 brand distribution, the brands of Marriott International, Accor Group, Hyatt Hotels Corporation, Saville Hotels and Wyndham Hotel Group are listed in the top five, with the number of brands at 6, 5, 4, 4 and 4 respectively; The brands of Dorsett Hotels Group, Dusit Hotels Group, Radisson Hotel Group, Louvre Hotel Group and Meno Hotel Group are ranked 6-10, all with 3 brands.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

MEADIN ACADEMY – Culture and Tourism Industry Data Center

MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.