TOP200 Global Hotel Brands (Greater China) in July 2025

The latest "July 2025 Global Hotel Brands (Greater China) TOP 200 List" released by MBI Research shows a relatively stable landscape among the leading brands in the market. Hampton by Hilton, Holiday Inn Express, Hilton Hotels & Resorts, Holiday Inn, InterContinental Hotels & Resorts, Super 8 Hotels, Sheraton Hotels & Resorts, Hilton Garden Inn, Crowne Plaza Hotels & Resorts, and Marriott Hotels secured the top ten spots on the list.

Core Data Interpretation:

The overall market trend shows clear improvement. The average Media Brand Index (MBI) of the top ten brands increased by 1.85% month-over-month (MoM), demonstrating the continuous enhancement of their market competitiveness and influence. Specifically, Hampton by Hilton retained its top position with an MBI of 589.48, followed by Holiday Inn Express (531.59) and Hilton Hotels & Resorts (528.37) in second and third place, respectively. Notably, the average MBI of the TOP 100 brands increased by 1.92% MoM, and the average index for brands making the TOP 200 list also saw a 1.28% increase. This collection of data signifies a recovery trend in the Greater China hotel industry, with brand effect and market recognition steadily improving.

Group-Level Analysis:

Number of Brands by Group:

Looking at the number of ranked brands per group, Marriott International (23 brands) holds a significant advantage, taking first place. It is followed by Wyndham Hotels & Resorts (16 brands), Accor (15 brands), Hilton (12 brands), and IHG Hotels & Resorts (11 brands). Hyatt Hotels Corporation (10 brands), Radisson Hotel Group (7 brands), Langham Hospitality Group (5 brands), Louvre Hotels Group (5 brands), and Accord Hospitality Group (5 brands) ranked sixth to tenth, respectively.

Focus on Emerging Groups: Huazhu Group (with brands like IntercityHotel and Steigenberger ICON) and Banyan Tree Group (with brands like Banyan Tree and Angsana) demonstrate strong market expansion momentum. They are attracting investment interest through innovative design concepts and eco-friendly positioning, respectively, bringing fresh vitality to the industry.

Group Brand Index Changes:

62% of hotel groups achieved positive MoM growth in their overall brand index, reflecting that most groups are effectively enhancing competitiveness through means like digital marketing and membership program optimization. Standout performers include:

Hilton: (Average MBI increased by 3.2%): The synergistic effect of brands like Hampton and Garden Inn contributed significantly.

Marriott International: (Average MBI increased by 2.8%): Demand growth for premium brands like Marriott and Sheraton was the main driver. Concurrently, 38% of groups experienced MoM index declines, primarily attributed to increasingly fierce market competition and demand fragmentation affecting luxury brands (e.g., Aman, Bvlgari).

Significant MoM Ranking Increases:

MGM Cotai: (+127 spots to No. 86): Media attention surged effectively driven by the opening of new projects.

Radisson RED: (+26 spots to No. 34): Marketing strategies targeting younger guests successfully attracted investment attention.

Super 8 Plus: (+9 spots to No. 99): Expansion strategy in lower-tier cities yielded significant results.

Key Market Trend Insights:

Midscale and Economy Brands Dominate: Within the TOP 10 brands, a high 70% fall into the midscale or economy segment (e.g., Super 8, OYO), fully confirming the current market's strong demand for high-value-for-money hotel products.

Luxury Brands Face Differentiation Challenges: Luxury brands like Aman (164.05 MBI) and Bvlgari Hotels & Resorts (196.91 MBI) exhibited significant MBI volatility and urgently need to consolidate their pricing power by offering highly customized services.

Emerging Groups See Development Opportunities: Groups like Huazhu Group (leveraging the Steigenberger brand) and Banyan Tree Group (relying on the Banyan Tree brand) can utilize their unique strengths in ecological concepts and design aesthetics to seek deeper expansion within niche markets.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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