TOP200 Global Hotel Brands (Greater China) in January 2026

The latest "Top 200 Global Hotel Brands (Greater China) Ranking for January 2026" from Meadin Research Institute shows that the market leadership brand landscape remains relatively stable. Hampton by Hilton, Holiday Inn Express, Holiday Inn, Hilton Hotels & Resorts, Crowne Plaza, InterContinental, Super 8, Mercure, Hilton Garden Inn, and Kyriad secured the top ten positions on the list.

Key Data Interpretation:

January saw significant adjustments in the hotel brand index (MBI) pattern, with intensified competition among leading brands. Among the top ten, Hampton by Hilton claimed the top spot with an MBI value of 560.09, a month-over-month increase of 3.46%. Holiday Inn Express (514.46) ranked second, with a slight MoM increase of 0.39%. Holiday Inn (509.56) dropped to third place from last month's top position, decreasing by 9.01% MoM.Notably, Home2 Suites by Hilton performed exceptionally well this month, with its index surging by 24.11% MoM to 393.62, propelling its ranking from 26th to 11th. DoubleTree by Hilton (358.94) also showed strong upward momentum with an 18.43% MoM increase. In contrast, Hyatt Regency (325.44) decreased by 20.30% MoM, and Sheraton (349.43) fell by 16.74% MoM, further intensifying the trend of divergence among leading brands. From a group perspective, Hilton performed particularly strongly this month, with multiple brands including Hampton by Hilton, Hilton Hotels & Resorts, Hilton Garden Inn, Home2 Suites by Hilton, and DoubleTree by Hilton experiencing simultaneous growth, forming a significant brand portfolio synergy.

Analysis at the Group Level:

Number of Brands on the List by Group:

In terms of the number of affiliated brands on the list, Marriott International ranked first with 24 listed brands, followed by Wyndham Hotels & Resorts (18 brands) and Accor (15 brands) in second and third places respectively. InterContinental Hotels Group tied for fourth place with Hyatt Hotels Corporation, each having 12 brands on the list. Hilton Worldwide Holdings Inc. ranked sixth with 11 brands. Jinjiang Radisson Hotels, Banyan Tree Hotels & Resorts, Sarovar Hotels & Resorts, and Langham Hospitality Group each had 5 brands on the list, tying for eighth place. Notably, Jinjiang Radisson, the brand matrix formed after Jinjiang International's integration with Radisson, had 5 brands on the list this month, reflecting the trend of domestic hotel groups accelerating international expansion through integration and mergers.

Focus on Key Group Developments:

Hilton performed remarkably well this month. Hampton by Hilton topped the chart with an MBI of 560.09, growing 3.46% MoM. The brand continued to leverage its strengths in the Review Index and Investment Index dimensions, maintaining strong competitiveness among business and leisure guests through stable user experience and high cost-performance positioning. Concurrently, Hilton Garden Inn (+3.56% MoM), Home2 Suites by Hilton (+24.11% MoM), and DoubleTree by Hilton (+18.43% MoM) all achieved dual jumps in index and ranking. This demonstrates the significant strategic effectiveness of the group in multi-brand synergy, regional penetration, and member system interoperability. Hilton is forming a competitive group-wide advantage through a differentiated brand matrix covering segments from luxury to upper-mid-scale and from business to extended-stay markets.

Changes in Group Brand Index:

In January, most hotel groups achieved stable brand index performance through operational optimization and member system cultivation. IHG's core brands maintained stable positions in the top tier. Accor's Pullman Hotels showed significant results from product renovation, while Louvre Hotels Group's Kyriad entered the top ten for the first time, demonstrating the positive effects of differentiated operations. Meanwhile, some traditional international luxury groups faced noticeable pressure. Although Marriott International led in the number of listed brands, core brands like Sheraton and Marriott generally experienced index declines. Hyatt also saw a significant retreat, reflecting adaptability challenges for traditional luxury brands amidst changing market demand structures.

Notable Cases of Significant Month-on-Month Ranking Improvement:

Crowne Plaza: Stabilizing business fundamentals. This month's index value was 455.69, a slight MoM increase of 0.04%, with its ranking recovering from 7th to 5th. By strengthening corporate travel agreement partnerships with large and medium-sized enterprises and optimizing its conference service system, the brand effectively defended its core customer base during a period of contracting business travel demand.

Pullman Hotels & Resorts: Product renovation driving value recovery. This month's index value was 312.05, a significant MoM increase of 12.14%, leading to a substantial ranking improvement. The brand successfully attracted returning upper-mid-scale business travelers by launching a "Wellbeing by Pullman" program, upgrading in-room digital experiences, and enhancing dining social scenes.

Courtyard by Marriott: Deep regional cultivation is yielding results.This month's index value was 312.05, a MoM increase of 9.65%, with a simultaneous rise in ranking. By focusing on high-potential second and third-tier cities and implementing operational strategies deeply integrated with local business travel needs, the brand achieved a differentiated breakthrough against the backdrop of overall pressure on Marriott International.

Key Market Trend Insights:

Seasonal Demand Driving Market Rotation: In January, the New Year holiday and pre-Chunyun (Spring Festival travel season) demand release, driven by three major customer groups – "ice and snow tourism," "hot spring vacations," and "Chunyun home returns" – collectively boosted market growth. Brands with a strong presence in ice/snow and hot spring destinations achieved steady index growth by leveraging seasonal themed products. Conversely, traditional luxury brands primarily relying on business meetings generally faced index corrections due to scaled-back corporate year-end events and advanced business travel scheduling.

Upper-Midscale Select Service Segment Heating Up: Brands like IntercityHotel, Courtyard, and Kyriad showed significant growth. Their common characteristics include product standardization, clear return on investment cycles, and high property compatibility. IntercityHotel achieved consecutive growth through its membership system, Courtyard broke through against the trend with its presence in second and third-tier cities, and Kyriad established customer recognition through a youthful positioning. As investment currently returns to a returns-oriented focus, brands with "light investment, fast turnover, stable operation" characteristics are more favored by capital.

User Reputation Becomes Core Driver of Brand Value: Real user reviews and experience sharing have evolved from references to essential components of brand equity, driving a two-way empowerment of consumer decisions and investment attention. In the midscale and economy segments, accumulated reputation is becoming a key support for a brand's ability to withstand market cycles.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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