去哪儿为何还要改写江湖游戏规则?背后驱动力又是什么?去携大战进入“酒店深水区”之后,艺龙又将何去何从?
从携程和去哪儿双方向外界频频传达出的信号不难发现,2015年,双方势必还将在酒店外的多个业务单元上展开更加激烈的竞争。
2014临近年末,途牛和同程之间的出境游“封杀战”余烟未消,在线旅游公司们(OTA)又开始在酒店这个业务市场“掐”了起来。
“我们还活着,但很艰难。”季琦一言概括中国酒店业的2014年。保卫价格、同业联盟、跨界合作或将成为2015年酒店在夹缝中求生的三大法宝。
酒店与OTA之间与其做一些美人撕逼,英雄扯屌的事情,还不如花更多心思去围绕客户做更多的研究;把客人当成美女,去了解她、满足她......
Chain hotel brand Chinese live Group announced a series of major initiatives such as introducing a unified identity ’H World ’ to fight with OTA.
While the growth pie is big and luring, the road to a slice of it might be thorny and costly for China’s OTAs. While three of the major Chinese OTAs have already announced losses for the third quarter of this year.
携程新的酒店价格显示策略目前大面积覆盖高星酒店,直接冲击酒店直销价格及会员渠道,对影响酒店直销与价格体系的伤害将大面积恶化。
“封杀战”继续升级,途牛CEO于敦德发表公开信,直指同程有三大战略困境——品牌不清晰;业务不专注;战略无纵深。
部分供应商指途牛正要求同时与途牛和同程有合作关系的供应商抬高对同程的供货价,甚至有供应商被要求在途牛和同程之间二选一。
部分供应商指途牛正要求同时与途牛和同程有合作关系的供应商抬高对同程的供货价,甚至有供应商被要求在途牛和同程之间二选一。
Royal Caribbean Cruises and Ctrip.com International announced that they have agreed to form a strategic partnership through SkySea Cruises.
TAA has welcomed the announcement of the China Free Trade Agreement, saying that Australia’s hotel and tourism sector could be a major benefactor from the closer ties.
Best Western is the first hotel chain to implement TripAdvisor Instant Booking on desktop, tablet and smartphone in the United States.