Hoteliers are also challenged to keep their hotel website consistently updated with fresh content as this significantly affects SEO.
A new study has revealed a direct correlation between profitability and the quality of the hotel’s website. Under-developed and under-resourced websites can lead to lower occupancy levels and impact on the business’ bottom line.
While we’ve all been waiting for the “next big thing” and surviving the downturn, we’ve also failed to tap the full potential of the hotel website in driving business.
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds.
Every year, Google makes more than 500 updates to its search algorithm. The most significant update in 2011 was the Google Panda Update, now in version 2.5, which made most hotel websites obsolete by introducing very strict requirements for content, interactivity, and page download speeds.
As new online marketing channels and trends continue to emerge, hotel websites are still a vital mainstay that both independent and branded hoteliers are focused on entering 2012. And keeping your website design modern and engaging is imperative to driving revenue.
With more customers booking their travel plans online, it is critical to have a great website. This requires monthly upkeep, a clean look and engaging content to drive more visitors to your site and customers to your hotel.
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