Hotel operators should manage carefully social media and online reputation to maximize guest satisfaction, webinar panelists said.
Upselling implies selling something that is more profitable or otherwise preferable for the seller instead of the original sale. But is it just about increasing the customer spend, or is it also about giving the customer a better experience overall—offering them something they forgot to order or never even thought of?
The cost and fees data is part of a larger survey of more than 61,000 hotel guests from the United States and Canada.
The question of how much demographics play a role in the way people evaluate personal experiences is one that customer satisfaction researchers have asked for years. Are men tougher to please than women? Who is easier to satisfy?
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