While Revpar growth in the U.S. was 5.2% in the third quarter, global Revpar growth came in at just 3.4%, and company officials attributed the downward pressure to the expansion of Wyndham’s Super 8 brand, with its lower Revpar hotels, in China.
In today’s marketplace, hotels cannot afford to ignore social media; but looming questions and uncertainties undermine how effectively most hotels use their social media channels. Here"s a new white paper that breaks down social media for hotels into six basic steps or phases.