According to eMarketer, 2016 is the year we will see the shift from desktop bookings to mobile bookings with over half of online bookings coming from mobile.
The new tool, Symphony was created to reduce OTA commissions by increasing direct traffic and bookings and to ensure comprehensive presence across all digital channels.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
Program expected to expand hotels’ reach on Google websites and increase bookings, maximizing revenue from this powerful channel.
Accor, in partnership with PressReader, the leading innovator in digital press, introduces Accor Press, a new free-of-charge service available in all Group hotels, by the first semester of 2015.
Hotels expect to build a better relationship with their guests by fortifying their mobile strategies. So now the RoamingAround’s Mobile Engagement Solution is the right thing you want that can make your strategy more engaging.
Starwood Hotels & Resorts Worldwide’s loyalty program iOS app was featured in Apple Watch. It is reported that the offering will be available at all W Hotels properties worldwide by spring 2015.
Conrad Hotels & Resorts introduces the new and intuitive Conrad Meetings function to its Conrad Concierge mobile app. It can provide a direct line to the in-house event manager.
Hotels open and close at a astonishing rate, especially in emerging markets and traveller hotspots, and many work hard to avoid common mistakes made in the process.
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