Fairmont Hotels & Resorts’ objective for its brand page was to continually increase awareness within its fan base, drive engagement, and its Facebook page is also a source of travel inspiration.
According to the latest statistics, hotels that promote airport access or proximity came out on top and hotels with casinos came in at the bottom for growth on facebook.
According to PhoCusWright’s “Social media in travel: Mayhem, myths, mobile and money” study, almost 50% of hotel brands have a booking application on their company Facebook page.
Last month, Facebook unveiled Facebook Home, a new home screen interface for Android mobile devices. Although immediate online consumer reactions to the product have been lukewarm, there is an undeniable excitement regarding its potential to be a powerful mobile marketing medium.
That’s according to a new report from Barclays, based on a survey which found that nearly a third (29 per cent) of hospitality businesses across the UK directly attribute up to 25 per cent of all their sales to social media.
Marketers today are obsessed with using social media as a way of building brand awareness and generating traffic to their websites.
Just days ahead of Facebook’s expected $100 million initial public stock offering on May 18, the skeptics are massing. Not only are advertisers uncertain about the value of Facebook ads, the biggest marketers are downright annoyed that Facebook won’t let them do more of what they want to reach the company’s 900 million users worldwide.