Considering the large room for growth and development potential for midscale hotels in China, branded hotel groups are trying to seize China s midscale hotel market.
Choice Hotels Intenational, InterContinenal Hotels Group (IHG) and Wyndham Worldwide are all pushing new design prototypes to spur supply growth and room-rate increases.
Therefore, hotel owners and managers in China are beginning to do a lot of experimenting in the space, executives said last week during HVS’s China Hotel Investment Conference.
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