POWERLONG Real Estate Holdings Limited and Starwood jointly plans to open a W hotel in Xiamen, which will be the Powerlong’s first high-end boutique hotel.
Starwood Hotels & Resorts Worldwide, Inc. has announced that it will debut the W brand in Israel in 2015 with the opening of W Tel Aviv - Jaffa and The Residences at W Tel Aviv - Jaffa.
W Hotels is betting China’s growing middle class–who’ve already shown a predilection for luxury items–will buy into its design-led lifestyle brand.
The first W Hotels property in mainland China is about to open at the end of the month.
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