Snapchat is an emerging platform with attention of an increasingly important millennials, so W Hotels grasp the chance to be the first travel brand to participate in a national geofilter campaign.
The research shows millennials are spending more money on travel. So the travel and hotel industry should focus on them to hold the marketing in the future.
A survey shows millennial travelers are more likely to say it’s a ’deal breaker’ if a hotel is not near public transportation (19%) and millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%).
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