There are major differences between mobile apps and WeChat, especially in terms of relatively lower-cost, targeted marketing campaigns that a hotel group can run through its own platform.
WeChat, an instant messaging service owned by Chinese Internet service provider Tencent, has emerged as a viable sales channel for travel companies.
Shangri-La Hotel is the first hotel in Singapore to engage guests in Asia via WeChat. With this new partnership, the hotel has launched a “Share and Win” campaign.
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