In comparison to sites like Priceline, analysts see home-rental site Airbnb rising in popularity and potentially becoming a large competitor.
Today, APAC represents 25% of the global travel market and the International Air Transport Association (IATA) predicts that almost half of global air travel will touch the region by 2034.
Stunning landscapes and cultural spectacles coupled with rising incomes and a growing propensity to travel has seen Asia-Pacific fire the imagination of the online travel industry.