A research reveals that travelers who watched tourism video ads to completion were 23 times more likely to book a hotel in a destination city advertised.
Google has made improvements to hotel search across Google, to help travelers find information more quickly and to enable hotels to generate more qualified leads.
Meta-search enigines can collect rates and information for all surrounding hotels and offer channels for reaching customers, making a great influence on consumers’ hotel bookings.
Marriott International has become a mobile leader by taking the time to think about the customer experienc, but needs to improve an inconsistent user experience.
Now almost 45% of the hotel bookings are done online, this has protruded the importance of increasing traffic for hotel’s website and ensure more online bookings.