Virtual reality might not be as revolutionary as the smartphone, but probably as being complementary to other marketing and booking tools.
To better understand why hoteliers should seek to set themselves apart, they should look no further than AirBnB’s drastic growth.
Powered by Oculus, the Gear VR headsets enable travel advisors, meeting planners and potential corporate clients to virtually experience Shangri-La hotels and destinations around the world.
With Airbnb’s market share growing, some hoteliers believe their target customers have begun to expect“a level of service that is different, more sophisticated, detailed, and skillful.”
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
As VR becomes more prevalent, especially in the next year, the technology will move from a nice-to-have addition to a must-have tool.
Marriott’s new launch of VRoom Service will allow guests to order inspiring virtual reality experiences in 360 3D via a virtual reality headset in their rooms.
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