漳州市文旅康养集团多维创新点燃暑期文旅“热力”经济

漳州市文旅康养集团 · 2025-07-30 11:37:01

漳州市文旅康养集团紧抓暑期消费契机，以“清凉经济、亲子业态、多元消费”等多维创新精准发力，旗下各企业协同发力，为地方文旅产业高质量发展注入“热力”。

“清凉经济”激活“绿色引擎”

漳州市文旅康养集团依托天然优势打造差异化避暑产品。平和太极峰“矿泉水漂流”凭借20℃高山泉水特色5月以来累计接待游客超2.3万人次，“生态+避暑”模式广受好评；东南花都打造全天多元活动矩阵，日间构建“沉浸式泼水+异域风情体验”清凉避暑主场，夜间融合“梦幻之夜”艺术展带来沉浸式夜游体验，客单价同比激增177%。

图源：漳州市文旅康养集团

“亲子业态”打造“欢乐磁场”

高峰谷亲子研学营融合劳动与自然教育，体验采茶制茶、稻渔共生、与家人星空茶叙等沉浸式研学；蜗牛村携手龙海华侨酒店推出“田园研学+亲子互动”一日漫游，同步带动业态客流与入住率双提升；东山金沙大酒店推出亲子分阶共修，成人经络养生功与少儿“医武双修”结合实景游学，全方位提升亲子身心健康；通美云天酒店“医武少年”主题营融合医学武术与在地文化，动静相宜间感受自然与传统文化的独特魅力，收获良好口碑。

图源：漳州市文旅康养集团

“多元经济”构建“立体矩阵”

东山岛以“闽南风情+啤酒狂欢”为主题，带动关联景区游客量增长35%，片区酒店入住率高达95%，夜间消费占比提升至65%；漳州宾馆突破传统，以“星级摆摊”点燃夏季夜经济，以亲民价格提供五星菜品；芗江酒店“城市高空会客厅”活动有效带动非客房收入增长；漳州古城精准定位年轻客群，运用“赛博降温”、“抽象文学”、特色“荔枝妆”等潮流元素，成功引爆社交传播热度。

图源：漳州市文旅康养集团

※本文仅代表作者个人观点，非迈点网立场

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