Europe hotels" performance for May 2010

　　【迈点网】The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for May 2010, according to data compiled by STR Global.com

Year-over-year May 2010 figures for Europe (U.S. dollars, euros and British pounds)

　　Highlights from key market performers for May include (year-over-year comparisons, all currency in euros):

　　• Birmingham, England, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 19.0 percent to 71.9 percent, ADR was up 38.6 percent to EUR91.47, and RevPAR jumped 65.0 percent to EUR65.80.

　　• Athens, Greece, reported the largest occupancy decrease, falling 6.7 percent to 65.7 percent, followed by Gothenburg, Sweden (-5.8 percent to 65.2 percent), and Cardiff, Wales (-5.7 percent to 66.0 percent).

　　• Tel Aviv, Israel, was the only market, excluding Birmingham, to report an ADR increase of more than 20 percent, rising 26.1 percent to EUR192.31.

　　• Helsinki, Finland, posted the largest ADR decrease, falling 19.9 percent to EUR95.16, followed by Prague, Czech Republic, with a 14.4-percent decrease to EUR79.73.

　　• Excluding Birmingham, four markets experienced RevPAR increases of more than 25 percent: Tel Aviv (+47.8 percent to EUR160.31); Madrid, Spain (+29.2 percent to EUR78.27); Florence, Italy (+27.1 percent to EUR123.44); and Istanbul, Turkey (+26.8 percent to EUR130.62).

Performances of key countries in May (all monetary units in local currency)

　　*percentages are increases/decreases for May 2010 vs. May 2009

　　Relative Reading：

　　　　　　 The Europe hotel development pipeline data April 2010

　　　　　　 The European hotels" performance favourable for March