Asia/Pacific Performance Improves in August

　　LONDON—Hotels in the Asia/Pacific region experienced mostly positive results in the three key performance metrics during August 2011 when reported in U.S. dollars, according to data compiled by STR Global.

　　In year-over-year measurements, the Asia/Pacific region’s occupancy ended the month virtually flat with a 0.1-percent increase to 68.1 percent, average daily rate increased 12.2 percent to US$142.86, and revenue per available room jumped 12.3 percent to US$97.32.

　　“We see almost equal demand and supply growth across Asia/Pacific, keeping occupancy levels steady for the moment”, said Elizabeth Randall, managing director of STR Global. “Average room rates continue to improve against the prior year. Looking at Japan, five months post the tragic events in March, hoteliers reported 81 percent occupancy, matching August 2010 results. Demand is returning month on month and we would expect it to soon grow again against last year”.

　　Highlights from key market performers for August 2011 in local currency (year-over-year comparisons):

　　• Bangkok, Thailand, reported the largest occupancy increase, rising 26.7 percent to 65.3 percent, followed by Phuket, Thailand, with a 25.2-percent increase to 71.8 percent.

　　• Three markets reported double-digit occupancy decreases: Shanghai, China (-21.1 percent to 56.3 percent); New Delhi, India (-19.4 percent to 52.9 percent); and Jakarta, Indonesia (-13.4 percent to 51.7 percent).

　　• Hong Kong jumped 27.9 percent in ADR to HKD1,749.51, achieving the largest increase in that metric.

　　• Shanghai (-12.5 percent to CNY714.45) and Tokyo, Japan (-9.2 percent to JPY13,021.13), reported the largest ADR decreases.

　　• Three markets experienced RevPAR increases of more than 30 percent: Hong Kong (+34.3 percent to HKD1,502.20); Bangkok (+32.2 percent to THB1,878.67); and Phuket (+31.2 percent to THB2,000.64).

　　• Shanghai RevPAR fell 31.0 percent to CNY401.89, reporting the largest decrease in that metric, followed by New Delhi with a 24.7-percent decrease to INR3,592.66.

　　Performances of key countries in August 2011 (all monetary units in local currency):

　　*percentages are increases/decreases for August 2011 vs. August 2010

　　Highlights from key market performers for August 2011 in U.S. dollars (year-over-year comparisons):

　　• Three markets experienced ADR increases over 25 percent: Brisbane, Australia (+31.3 percent to US$201.61); Hong Kong (+27.6 percent to US$224.46); and Sydney, Australia (+25.2 percent to US$185.59).

　　• Shanghai (-6.6 percent to US$111.98) and New Delhi (-5.0 percent to US$147.15) posted the largest ADR decreases for the month.

　　• Bangkok jumped 38.4 percent in RevPAR to US$62.50, reporting the largest increase in that metric, followed by Phuket (+37.4 percent to US$66.56) and Hong Kong (+34.1 percent to US$192.73).

　　• Two markets reported double-digit RevPAR decreases: Shanghai (-26.3 percent to US$62.99) and New Delhi (-23.5 percent to US$77.90).