深航酒店管理集团与德国MARITIM玛丽蒂姆酒店集团签署战略合作协议

　　(2019年5月21日，深圳)深航酒店管理集团与德国玛丽蒂姆酒店集团近日签署战略合作协议。以“深航﹒玛丽蒂姆”联合品牌共同开发中国酒店市场。

　　(May 21, Shenzhen) SZA Hotels Group and MARITIM Hotels signed a strategic cooperation agreement to jointly develop Chinese hotel market with the co-brand ‘MARITIM SHENZHENAIR’.

　　“深航﹒玛丽蒂姆”品牌，将延续玛丽蒂姆一贯的豪华酒店品质及标准，并植入深航酒店基因，利用双方的资源优势，在品牌、渠道、会员、管理等方面充分融合，提高双方在中国市场的综合竞争力，共同抓住豪华酒店市场机遇。

　　The joint brand will carry MARITIM's high quality and standards, and implant the gene of SZA hotels to fully take both brands advantages in brand development, channel distributions, loyalty programs, operations management and other aspects. This will improve the comprehensive competitiveness for both sides in the Chinese market.

　　对于双方此次的合作，玛丽蒂姆酒店集团HMS 酒店国际管理服务公司负责人 Mr. Peter Wennel 表示: 中国已然成为全球规模最大的酒店市场之一，中国市场对于酒店品牌的需求也将日益多元化。玛丽蒂姆在中国市场仍然充满机会。 深航酒店管理公司是中国优秀的民族酒店品牌，拥有良好的品牌形象及优秀的管理团队，这都将是双方合作的重要基础保障。

　　Mr. Peter Wennel, CEO of HMS Management Services International GmbH associated to MARITIM Hotels said: ‘China has become one of the largest hotel markets worldwide, and the demand for hotel brands in China will be increasingly diversified. MARITIM entered the Chinese market relatively late, but there are certainly opportunities here for us. SZA hotels group is a Chinese domestic hotel chain with great reputation, well-known brand image and capable management team that firmed the foundation for our cooperation.’

　　深航酒店管理集团总经理黄俭认为：玛丽蒂姆酒店集团的核心竞争力在于产品设计完善、历经五十年的洗礼，这是产品的硬实力;同时，在培训、会议会展方面积累了丰富的经验，这些都是玛丽蒂姆酒店集团的软实力，也是玛丽蒂姆酒店品质的保证。而深航酒店管理集团深耕中国酒店市场多年，对中国市场具有清晰的认知，加之丰富的市场开拓及渠道资源，依托深圳航空优质的品牌影响力，将与玛丽蒂姆酒店集团形成优势互补并最终达成合作目标。

　　左：玛丽蒂姆酒店集团HMS 酒店国际管理服务公司CEO Mr. Peter Wennel, 右：深航酒店管理集团总经理黄俭先生

　　Left: Mr. Peter Wennel, CEO of HMS Management Services International GmbH associated to MARITIM Hotels

　　Right: Mr. HUANG Jian, the General Manager of SZA Hotels Group

　　Mr. HUANG Jian, the General Manager of SZA Hotels Group, believes that ‘the core competitiveness of MARITIM hotels lies in the product design, rich experience in conference and exhibition, and high quality of standards that has been approved for 50 years in the global market. SZA Hotels Group as well has been deeply rooted in China for a long history and has a clear understanding of the Chinese market; these together with the trustworthy endorsement from Shenzhen Airlines, we expect a very successful cooperation with MARITIM Hotels.’

　　【玛丽蒂姆酒店集团】

　　MARITIM Hotels (玛丽蒂姆酒店集团)总部位于德国。目前在德国、中国、西班牙、马耳他、毛里求斯、土耳其、埃及以及保加利亚拥有50家酒店。玛丽蒂姆酒店自 1969 年成立至今，一直在引领德国酒店业的发展进程中发挥决定性影响，并作为德国著名连锁酒店享有国际盛誉。旗下酒店类型丰富，包括城市酒店、机场酒店、海滩度假酒店、高尔夫球场酒店以及风景区温泉酒店。每一处酒店既体现出玛丽蒂姆"德国品质•议居同宇"的品牌主张，又各有特色。完美、优质的活动设施是玛丽蒂姆的标志：远超同侪的会议大厅和会议室、优雅舒适的住宿环境、多元文化荟萃的活动室、名厨主理的各国餐饮、新品迭出的酒吧和品类丰富的健身设备，真正做到让顾客身心俱享，这都使"玛丽蒂姆"成为德国一流酒店的代名词。 更多相关信息， 请查询：www.maritim.com.

　　Founded in 1969, the MARITIM Hotels has become the largest owner managed hotel group in Germany with a nationwide network that is represented by 50 hotels in Germany, Mauritius, Egypt, Turkey, Malta, Spain, Bulgaria and China. Its comprehensive portfolio includes centrally located city hotels, conveniently located airport hotels, coastal beach resorts, course-adjoining golf hotels and parkland spa hotels. While every property is uniquely individual with its own advantages, they are united under MARITIM's motto of “German quality & Meetings and accommodation under one roof”. When it comes to event facilities, no other private company in Germany can match MARITIM's collection of congress halls and meeting rooms. The elegant accommodation, state of the art event rooms, award winning restaurants, sought-after pubs and comprehensively equipped wellness facilities have made the name "MARITIM" synonymous with German hospitality excellence. The group’s strong position in Europe's first class hotel industry will continue to be consolidated through continual expansion. For more information, please visit www.maritim.com.

　　【深航酒店管理集团】

　　深航酒店管理集团是深圳航空有限责任公司的下属投资企业，专门负责深航在酒店业务领域的发展。 自2004年成立以来， 先后荣获“中国十大品牌酒店管理集团”、“中国饭店业优秀民族品牌”、“中国酒店业最具投资价值酒店管理公司”、“中国最具发展潜力酒店管理公司”等殊荣, 并自2010年连续八年跻身“中国饭店业最具规模饭店管理公司60强”。 拥有“深航鹏逸”、“深航鹏雅”、“深航鹏轩”三大市场细分品牌。集酒店项目规划、筹备顾问、委托管理、品牌加盟、管理咨询、专业培训等业务于一体，旗下成员酒店现已遍布国内近20个经济热点城市及著名风景区。

　　SZA hotel management group is a subsidiary of Shenzhen airlines co., LTD., specializing in the hotel business development of Shenzhen airlines. Since it was founded in 2004, has won the "China top ten brand hotel management group", "China's hotel industry outstanding national brand", "China's hotel industry the most investment value of the hotel management company", "China's most development potential hotel management companies", etc., and since 2010 for eight consecutive years among the "China 60 strong" the largest hotel management groups in the hotel industry. It has three market segmentation brands, namely "SKY PARK", "SKY POINT" and "SKY PLACE". Set hotel project planning, preparatory consultants, commissioned management, brand franchise, management consulting, professional training and other businesses in one, its member hotels have been spread over nearly 20 domestic economic hot cities and famous scenic spots.