深航酒店管理有限公司管理方式

　　方式一： 委托管理

　　我们真诚期待并精心挑选有实力、有诚意的合作商进行强强联手，以实现酒店物业知名度的迅速提升，并通过多种资源的有效整合，创造与众不同的客户体验，最终实现“品牌美化、服务细化、管理强化、资源优化”。

　　委托管理合作的具体要求：

　　委托管理对象包括：星级酒店、旅游度假村、产权式酒店;

　　委托管理治理模式：根据委托方的需求，由管理公司委派总经理及推荐管理团队核心人员，代表投资者全面行驶管理职责。

　　委托管理管控模式：定期指派专业顾问巡视酒店，从而监督酒店保持较好的管理水平及经营效益;

　　委托管理支持模式：通过深航及深航酒店的集团化优势以及中央运营督导、培训、销售、采购体系创造品牌和价值，为业主谋取高于行业平均值经营效益和投资效益。

　　委托管理计费方式：一般由月度基本管理费和年度奖励费两部分构成。

　　Entrusted management

　　We sincerely look forward to and carefully selecte strong and sincere cooperation to carry out the strong combination, and to achieve the rapid increases in hotel property .Through the effective integration of various resources, we want to create unique customer experience.

　　Specific requirements

　　Management: Star hotels, tourist resorts, ownership hotels.

　　Management model: According to the needs of the commissioning party,we appoint the general manager and management team for the core staff.

　　Control model: We can create the high operating efficiency and investment returns for the owners by Shenzhen Airlines Group advantages and central operation supervision、training、sales、purchasing system.

　　Support model: We can create the high operating efficiency and investment returns for the owners by Shenzhen Airlines Group advantages and the central sales and purchasing system.

　　Billing method: Consists of the basic management fee and annual incentive fee according to the project circumstances and performance.

　　方式二： 顾问管理

　　我们提倡用“任何时候，自然体贴”的方式发展和维护管理公司与委托业主之间的顾问管理合作关系， 以结果为导向进行双方观点的交流、碰撞和融合，最终达成彼此双赢的目标。

　　顾问管理合作的具体要求：

　　顾问管理对象包括：商务酒店、度假酒店、产权式酒店、酒店式公寓、高档会所;

　　顾问管理范围包括：战略咨询、投资评估、规划设计、经营策划、筹备或改造工程技术支持、营业诊断、质量管控、星评指导、采购顾问、经营合作伙伴推荐;

　　顾问管理内容包括：酒店立项及可行性方案、建设投资规划设计方案、工程装修设计优化及设备选型方案、开业筹备方案、经营策略方案优化、酒店星评实施方案、酒店质量评估报告及改善方案、物料设备采购方案、智能化系统优化方案;

　　顾问管理支持模式：根据业主方的管理需求和合同约定，由内部资深管理人员及外聘专家组成项目管理小组，进行多角度的项目调研为酒店把脉，通过定量和定性分析相结合的方式诊断存在的问题并提出解决的办法和措施;指导酒店实施现代化管理，开源节流，使酒店步入良性循环状态;

　　顾问管理计费方式：一般根据项目管理的原则实行按次收费。

　　Consultant management

　　We build up the cooperation relationship and cultivate the results-oriented culture with full consideration of owner's benefits and seamless exchange of views to reach a mutually win-win goal ultimately.

　　Specific requirements

　　Objects: Business hotels, resorts, ownership hotels, service apartments, deluxe clubs.

　　Management: Strategic consulting, investment appraisal, planning and design, business planning, project technical support for preparation or renovation, business diagnosis, quality control, star rating guide, the procurement consultancy, business partners recommending.

　　Items: The feasibility analysis of the project, capital investment planning, engineering design, opening preparation, business strategy optimization, implementation of star rating, hotel quality assessment and improvement, materials & equipment procurement, intelligent system optimization.

　　Support model: According to the owner and contract needs, senior management team research through quantitative and qualitative diagnosis and propose solutions and measures to guide the hotel into a virtuous circle state.

　　Billing method: Pay by times based on the principles of project management generally.

　　方式三： 特许经营

　　从加入深航酒店任一分类品牌的那刻起，不仅意味着委托方的物业即时拥有在行业内具有极高知名度品牌名称的使用权，而且同时也会享受到以下全方位的呵护：

　　品牌加盟合作的具体要求：

　　品牌加盟的分类选择：合作方可选择“深航国际酒店”、“深航假日酒店”、“深航精品酒店”三大连锁系列之一作为加盟项目的合作品牌;

　　品牌加盟的管理模式：加盟酒店愿意接受深航连锁酒店统一的企业 CI 品牌形象识别系统、统一的连锁品牌宣传推广、统一的营销体系及 CRS 管理系统、统一的品质管理和服务规范;合作方认同深航企业文化、充分理解并支持深航酒店经营理念;

　　品牌加盟计费方式：加盟费用为一次性收取，顾问指导或技术支持费用按次计费。

　　Brand Franchise

　　Specific requirements

　　Brand options: “Shenzhenair International”, “Shenzhenair Holiday”, “Shenzhen Boutique”.

　　Management Model: The chain hotel can accept the unified CI System, brand promotion, integrated marketing system, CRS management system, a unified quality management and service standards; can agree with corporate culture and fully understand the business philosophy.

　　Billing method: One-time charge for membership; technical support costs is collected by times.