"J Hotels" Operate "A Bureau Of Big Chess"

In the U.S. there is a southern city Aola Duo Crowne Plaza Hotel, the appearance of the humble, the lot is not the best, year-round occupancy rate remained at 90%, customer satisfaction rate is as high as 98% of the global hotel brand with thousands of ranked first. This is their U.S. counterparts as a "myth" of the hotel, is managed by the Interstate Group, a third party, and now it has become the Jin Jiang International Group, a training base.

Three years, the training of 100 elite international hotel - this is Jin Jiang International Group, Bechtel Group Joint United States after the successful acquisition of Interstate Group, and Del, a series of interstate cooperation agreement signed is an important content agreement also includes other : Interstate joint venture with Jin Jiang International Hotel Management Company, in the Chinese market to open up a new third-party hotel management business, Jinjiang International joint venture with Del equity investment management company, co-sponsored the establishment of the China Hotel Investment Fund, the tourism industry, creating business new growth and so on.

　　Interstate mergers and acquisitions group, the Jin Jiang International Hotels Group, the number increased more than 300, but the chairman of Yumin Liang Jin Jiang International is that the "merger effect" not just to change the number of hotels. More critical is that through the international resources and self- a brand of graft, and promote domestic and foreign resources and markets of the linkage, and control requirements of international public reconstruction of the parent company"s business model, so that state-owned hotel industry to truly meet the needs of multinational operations.

Reconstruction of business model - from the first cross-border mergers and acquisitions Jinjiang International, we see the internationalization of China"s hotel industry, "one bureau, large chess."

Love, "third-party management."

Back in 2003, the original Jinjiang Group, the new sub-group was reconstituted as the Jin Jiang International Group, the Jinjiang who had locked "into the international market". Planning a full seven years, Jinjiang International selected interstate(News News http://www.f-paper.com/).

Del headquarters in Annapolis, Del COO Bruce Swift Wales told reporters that the global economic crisis, JJ Del who identified a number of M & A targets, many of whom are well-known brand hotel group. So, why Jinjiang on the interstate "soft spot"? Jin Jiang International Group, CHEN Li-Ming, senior vice president, said, partly because the interstate was caught in the debt crisis, the stock is significantly undervalued, but more importantly, the Jin Jiang International Group, saw the Interstate " third-party hotel management "business model, which in China"s hotel industry is still a blank.

Reporters study found that U.S. hotel industry and hotel industry in China, significant differences do exist and we walk in the streets of the United States, see the hotel along the way, not "Hilton", "Marriott", "Westin" is " Crowne Plaza "," Sheraton "," Ritz Carlton ", the brand is very high proportion of chain, independent hotels account for only less than two proportional and then carefully asked, had the United States these brands more than 70% of hotel chains are not directly managed by the brand owners, but by the third-party hotel management company operations.

Interstate"s chairman and CEO Thomas Hewitt told reporters, independent third-party hotel management company, also known as hotel management company, it does not have its own hotel brand, but has a number of mature hotel management personnel, it is by brand Chartered way to get an internationally renowned hotel brands the right to use a different brand for the hotel owners to provide hotel management services to its business model and ordinary hotel groups are also different: the hotel owners to the brand owners to pay the brand fee, based on third-party hotel management company management contract management fees charged as North America"s largest independent hotel management company, Interstate Management Group, 339 hotels are located in the United States, India, Russia, Britain and Mexico, with 33 hotel brands, including "Hilton", "Wei Sting "," Sheraton "," Marriott "hotel brands and many other international line.

Six months ago, 25 young men from Shanghai with China"s dream of an international hotel industry came to the United States, they are the Jin Jiang International Group, the United States sent the first batch of training groups from Washington to Orlando from Los Angeles to Atlanta, they a hotel site visits to the operating budget from the hotel revenue management, cost control from the personnel to centralized purchasing, they are a study in depth a subject who is an important task is to "third-party hotel management" model back to the essence of China.

During the interview, training team leader, Mr. Xu Ming Jin Jiang Hotel, told reporters in China, 280 000 Hotel hotel, but 90% are separated from the outside of the brand chain management and many hotel owners fear that after the introduction of international hotel brands will "stuck", loss of autonomy, while third-party hotel management"s biggest advantage is that separation of brand and management, giving hotel owners a lot of autonomy, can operate to choose and change the brand, more flexible and therefore, "the first three hotel management "model is ideal for development in China, China"s hotel industry will greatly accelerate the process of internationalization.

Action has already begun by the Interstate Jin Jiang International Holdings (China Hotels & Resorts Management Company has been established in Shanghai, and quickly in Beijing, Shanghai, Chongqing, Wuhan and other places signed a five hotels, is expected to contract this year, "the first tripartite management "of the hotel will be bigger than 10.

Let the hotel assets "move"

After the completion of debt restructuring, re-start the new Interstate Group expansion plans, snapped up the U.S. Blackstone Group, a unit of 121 hotel management contract hotel management contracts can be traded as a commodity? In China"s hotel industry, which is unthinkable. ( transferred under version 3

(From page 1 version in addition to a management contract deal, the hotel property transactions in the United States to thrive. Jinjiang International training groups sent the first batch of U.S. assets, there is a group dedicated to training in the Bechtel Group. Leader, JJ H Unit Director Kang Ming told reporters, the hotel property market in the United States has developed a very mature in the United States of any hotel property, you can check online to their profiles, history, transactions and market prices, because taxes, property value revaluation every year, forming the basis of the market price of the hotel asset transactions.

After nearly six months of training, a new concept has been accepted by all members of the group: both the hotel management contracts and hotel assets, needs to "flow", can be added only in the flow in China, hotel owners and brand owners signed management contract, the term is usually more than 10 years, but the U.S. hotel owners and management of third-party management company agreed period of only three to five years, precisely in order to meet the needs of this hotel property transactions.

Bechtel Group is a professional hotel investment fund company, founded 20 years ago has initiated the establishment of five funds, total investment of 41 hotels in equity, the average annual return rate of 29%. Jinjiang asset group in Del During the training, participated in the Del acquisition of Atlanta-Pa Loma hotel the whole process. del wholly with $ 67 million acquisition of this hotel has 304 rooms, immediately after the switch to complete the delivery Renaissance brand.

Study the mode of operation of the Fund del asset group that its path can be divided into seven steps: develop the direction of investment - fund raising - credit expansion financing - investment in the hotel project - improve the quality of the hotel - Hotel sale value - to achieve income of the Fund. After gains , Del, as fund managers receive a management fee.

In the mode of operation in Del Fund, is a key step to enhance the quality of the hotel, Del called it "creating value through asset management." These management tools include the source structure analysis, re-positioning the hotel, the replacement of hotel brands and transform the hardware, replacement management, debt restructuring, cash management, policy management, etc. There is a classic case, there is a near Washington Crowne Plaza del buy after the renovation and change of Hilton"s Doubletree brand, through asset management, improved value, after 6 years selling to achieve revenue of approximately $ 37 million.

Inspired, Jin Jiang International Group and Del together, the hotel industry is prepARIng for the establishment of China"s first RMB fund investment projects - "Marval (business Yue". "Marval" was founded by the Jinjiang International, and work together to build the Del and HUBS1 brand new business hotel, the first flagship hotel in the center of Shanghai People"s Square near the opening. Jinjiang and Del will be the platform of RMB funds in the country to find the right hotel property for acquisition, integration, inventory, adding value to reports The Fund financed the first phase of 10 billion yuan to prepare the current corporate structure has been formed to begin recruiting.

The introduction of third-party hotel management and hotel investment fund set up is Jin Jiang International Group, two of the "chain chess." Investment fund hotel projects, the need to manage third-party hotel management company to enhance value, and the expansion of third-party hotel management, but also will lead to the liquidity of the hotel assets, which moves two steps, enough to China"s hotel industry into a new area.

To create the world"s "J Hotels"

New field, to show a more ambitious development blueprint.

According to the State Council issued the < >, 2015, China"s number of inbound tourists will reach 90 million passengers, an average annual growth of 8%, the number of outbound tourism will reach 83 million passengers, an average annual growth 9% of the face of a "blowout" of the Chinese tourism market, the world"s top ten international hotel brand and the investment group has moved into the Chinese distribution, but the Chinese hotel brand, "going out" is still blank.

Jin Jiang International Hotels Group, the investment and management of more than 1000 M & A after the interstate, although added more than 300 overseas hotel, but not all overseas hotels in a hotel with its own brand of Jinjiang, therefore, even under the most important Jin Jiang International the "chess" - complete with the interstate management experience, "JJ" brand management system. more long-term goal is to "JJ" brand to a foreign graft, so Jin Jiang International Hotels all over the world.

To this end, under the command of Jin Jiang International Group, its brand of the sort. Until then, Jinjiang has four or five-star hotel brand "JJ" and economy hotel brand "JJ inn", from the Jin Jiang International Group last year began to build two new brand: ultra-luxury hotel brand "J · Hotel" and business hotel brand "Marval (business Yue." Thus, the formation of a complete "J Hotels" brand series.

In the "J Hotels" brand lines, "J · Hotel" the most high-end last year on 18 December, the appointment of Jin Jiang International Group, Interstate (China Hotel Management Company is responsible for operational management the world"s first "J · Hotel" Hotel. This " J · Hotel "Hotel is located in the Shanghai Center will be the first layer 84 to 110 layers, highest in the world super-star luxury hotel.

Design "J · Hotel" brand standards and design, has recently become a major interstate working group. Speaking of "J · Hotel", Thomas irrepressible inner excitement, he told reporters, after the completion of the Shanghai Center "J · Hotel" in Western culture is the perfect combination of hotel lobbies, banquet hall, business center, 258 rooms and ancillary facilities will introduce the world"s top design and the latest technology into the global elements that hotel staff team is all highly educated, is the world"s best team of employees, Thomas said: "The Shanghai center "J · Hotel" hotel will surpass the United States, five-star standards and Forbes "AAA" five-star standard, will also be beyond China"s platinum five-star hotel standards. "

Jin Jiang International Group, in accordance with the planning, development in major cities first 10-12 "J · Hotel" brand hotels, these hotels are the site of local landmarks. Next, Jinjiang International will jointly the international investment bank, seek further International M & A opportunities, expand the European market, while the order to "J · Hotel", led by the Department with the Jin Jiang hotel brands around the world.