TOP200 Global Hotel Brands (Greater China) in July 2024

Recently, the Meadin Academy Research Institute released the "Top 200 Global Hotel Brands (Greater China) List in July 2024. " Among them, Hampton, Sheraton, InterContinental, Holiday Inn Express, Hilton, Crowne Plaza, Holiday Inn, Kyriad Marvelous Hotel, Super 8, and Marriott ranked in the top ten of the overall list. Notably, three new hotel brands made it to the list—TRYP by Wyndham, Prince Restaurant, and Canbeauty, occupying the 189th, 193rd, and 199th positions, respectively, with a month-on-month growth of 200%. This significant increase demonstrates how these emerging brands have successfully gained widespread recognition and attention from customers and the market by meticulously building their brand image and continuously improving service quality.

Brand Dimension Analysis:

Data shows that the average index of the top 10 is 520.05, the top 100 is 268.27, and the top 200 is 209.85, with month-on-month changes of -0.7%, -0.03%, and 0.25%, respectively. Although there are fluctuations in the average index, the overall market performance remains relatively stable. Additionally, Kyriad Marvelous Hotel showed significant growth, mainly due to the success of its Quanzhou Jinjiang International Airport store. This case illustrates that excellent brand building and continuously improving customer experience are key factors in making hotel brands stand out. Looking ahead, hotel brands should continue to focus on enhancing service quality and shaping their brand image to adapt to the ever-changing market environment and achieve sustained growth and development.

Group Dimension Analysis:

Number of Group Brands: Marriott International, Wyndham Hotel Group, Accor Group, InterContinental Hotels Group, Hyatt Hotels Corporation, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, and Banyan Group ranked in the top ten, with 22, 16, 15, 11, 10, 10, 7, 5, 5, and 5 brands, respectively. Additionally, Canbeauty Hotels & Resorts and Prince Hotels & Resorts are the new hotel groups this month.

Group Brand Index: The majority of hotel groups showed strong growth momentum, with 61% achieving month-on-month growth and 35% experiencing slight month-on-month declines. Overall, the comprehensive development trend of hotel group brands remains upward.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

MEADIN ACADEMY – Culture and Tourism Industry Data Center

MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.