Development of China’s Hotel Industry Report in January, 2025

1. Market Dynamic Summary

At the beginning of the Chinese New Year, the hotel market has witnessed a new round of boom in hotel openings and signings. Affected by the demand for visiting relatives during the Spring Festival and traveling to other places to celebrate the New Year, the popularity of this year's Spring Festival market has significantly extended compared with previous years, and the hotel industry across the country has performed remarkably well. In February, Jinjiang Hotels China Region (Stock Code: 600754) released data for the Spring Festival period in 2025. The comprehensive RevPAR and OCC of its nationwide stores increased slightly year-on-year compared to 2024. Meanwhile, the cumulative number of guests received by hotels of H World Group limited increased by 18.6% year-on-year, reaching 8.3258 million person-times, and the number of foreign guests received increased by 68.19% year-on-year. This indicates that the international tourism market is gradually recovering, bringing new development opportunities to the hotel industry.  

2.Data Analysis of The Ranking List

Analysis of the Hotel Sub-ranking List in January:

1. According to the latest data released by Meadin Academy, benefiting from consumption upgrading, the brand indexes of domestic mid-to-high-end hotels and luxury hotels have shown outstanding performance. Affected by market competition, the average value of the brand indexes of mid-range hotels and budget hotels has declined.

2. The performance of regional hotel brands shows certain regional differences. Judging from the average increase rate of the overall brand indexes, most regions have experienced declines to varying degrees, but the performance of the Northwest and Southwest regions is relatively stable, with extremely small decreases. Although the average values of the brand indexes in the global and national regions have also decreased, they still remain at a relatively high level, indicating strong brand influence. This prompts hotel brands to pay more attention to improving service quality and personalized experiences to meet the diversified needs of consumers.

1. Various Types of Hotel Brand 

2. Themed Hotel Brand

3. Various Region of Hotel Brand 

3. Ranking List Description

The data of the "Development Report of China's Hotel Industry in January 2025" is sourced from the Meadin Brand Index MBI, and it is compiled and statistically analyzed based on the data of 2,100 brands in the nine major tourism accommodation industry brand categories of the Meadin MBI in January. The specific instructions are as follows:

1. Instructions for the Meadin Brand Index MBI (Brand Part of the Tourism Accommodation Industry)

The Meadin Brand Index MBI (Brand Part of the Tourism Accommodation Industry) mainly analyzes the communication power of brands on the Internet and mobile Internet from three dimensions: the media index, the comment index, and the investment index. This is a free data analysis service provided by the "Meadin Brand Index Monitoring System" (MBIMS) independently developed by MEADIN ACADEMY.

Calculation formula: MBI = a*MI + b*CI + c*II

Note: MBI refers to the Meadin Brand Index MBI data of a certain brand; a, b, and c refer to the weighting coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index. Note: Enterprises or individuals can refer to the brand index data to monitor and predict the brand development, but the Meadin Brand Index MBI cannot be completely equivalent to the brand development.

(1) Media Index (MI): Within a certain period, the number of positive news related to the brand keywords in the reports of mainstream media, mass media, industry media, and self-media. The specific channels include People's Daily, Xinhua News Agency, CCTV.com, Baidu News, Toutiao, Tencent, Sina, NetEase, Sohu, Ifeng, Meadin, China Tourism News, WeChat, Weibo, Douyin, Kuaishou, RedNote, Video Accounts, etc.

(2) Comment Index (CI): Within a certain period, the cumulative situation of user comments on the stores under the brand on major OTA websites. The specific channels include Ctrip, Qunar, Tujia Homestay, Meituan, Dianping, Tongcheng, eLong, Fliggy, Xiaozhu, Tuniu, Mafengwo, Muna Homestay, etc.

(3) Investment Index (II): Within a certain period, the store franchise and development situation of the brand in the Greater China market. The specific elements include the cumulative opening situation, new opening situation, cumulative signing situation, new signing situation, urban coverage density, and the attention of investment owners, etc.

2. Statistical Time：2025.1.1-2025.1.31

3. Monitoring Scope: 2,100 mainstream tourism accommodation brands in nine categories, namely luxury hotels, international high-end hotels, domestic high-end hotels, international mid-to-high-end hotels, domestic mid-to-high-end hotels, mid-range hotels, budget hotels, boutique homestays, and serviced apartments.

Based on the full-time monitoring of a hundred-person team, data collection from over a thousand dimensions, and five rounds of detailed verification and self-auditing, the Meadin Brand Index MBI has finally simplified the complex and presented the complex data appearance as objective indexes. After more than 11 years of data accumulation and in-depth cultivation, the Meadin Brand Index MBI has increasingly become a vane for insight into the development and changes of industry brands.

About MEADIN ACADEMY

MEADIN ACADEMY was established in 2009 and is a big data center focusing on research and consulting in the cultural tourism and real estate fields.

MEADIN ACADEMY has long been committed to the construction of big data analysis platforms for cultural tourism and real estate, using "data productivity" to change perceptions and enhance enterprise efficiency. It provides diversified big data solutions based on intelligence + data + services for enterprises and public institutions seeking to enter and expand their cultural tourism and real estate businesses. It turns "numbers" into "evidence" to assist enterprises in making major decisions and identifying investment risks.

MEADIN ACADEMY took the lead in conducting in-depth research on brand assets related to cultural tourism and real estate, presenting intangible brand assets through tangible data dimensions. It has innovatively developed brand dynamic data monitoring systems such as the MBI (Meadin Brand Index), MCI (Meadin Competitiveness Index), and MVI (Meadin Short Video Communication Power Index), known as the "Forbes of the Industry" list. Based on this, it provides strategic, operational, and organizational consulting services for customers who need to scientifically plan project resource allocation, increases the value of project space assets, enhances project operation pricing power and revenue, and achieves stable financial growth. Meanwhile, MEADIN ACADEMY actively participates in public policy consultation and public utility construction, and is a professional consulting institution in China focusing on strategy, operation, organization, and M&A in the fields of cultural tourism and real estate.

On July 15, 2009, MEADIN ACADEMY publicly released its first report.

On November 1, 2011, the Meadin Brand Index MBI was officially launched.

On November 27, 2013, the first annual hotel brand white paper was released.

On December 1, 2014, the Meadin Competitiveness Index MCI was officially launched.

On July 1, 2015, the brand value evaluation system for the cultural tourism industry chain was released.

On February 1, 2016, the brand value evaluation models for housing rental, property management, and commercial office were unveiled.

On November 20, 2016, MEADIN ACADEMY joined hands with TalkingData to create an industrial big data operation platform.

On November 21, 2016, MEADIN ACADEMY joined hands with People Online to create a consumption public opinion big data platform.

On July 26, 2018, MEADIN ACADEMY joined hands with the China Brand Strategy and Planning Institute to create a brand ecosystem.

On November 1, 2018, the brand evaluation models for scenic spots and cultural tourism groups were unveiled.

On January 11, 2019, the Blue Book of Housing Rental Brands was shortlisted in the "TOP 100 Comprehensive Evaluation of 2018 Edition of Blue Books".

On July 15, 2020, the first brand blue book in the hotel industry was published and distributed by the Social Sciences Academic Press.

On February 14, 2022, the Meadin Short Video Communication Power Index MVI was officially launched.

On July 3, 2022, the brand evaluation system for the catering industry was released.

On June 27, 2024, the county-level cultural tourism integration list was officially released.After more than a decade of precipitation of Internet big data, MEADIN ACADEMY has established a complete big data platform library for culture and tourism as well as real estate, covering multiple sections such as investment and development, brand building, operation and management, customer group marketing, etc.; it covers more than 6,000 tourism accommodation brands, 900,000 urban individual hotels, 50,000 catering brands, 100,000 scenic area and amusement park brands, 1,000 culture and tourism group brands, 2,000 housing rental brands, 2,000 commercial office brands, 1,000 property brands, and more than 30,000 brand of upstream and downstream industrial chain service providers...

Contact Us

Email Adress：res@meadin.com

Number：0571-87672164

Wecom：