Global Hotel Brand Communication Report (Greater China) in June 2026

The Meadin Academy newly released the "Top 200 Global Hotel Brands (Greater China) Ranking for June 2026". Hampton by Hilton, Holiday Inn Express, Holiday Inn, Crowne Plaza, InterContinental, Sheraton, Four Points by Sheraton, Hilton Hotels & Resorts, Mercure, and Super 8, have all made it to the top ten of the list.

Key Data Interpretation:

1、Brand Dimension Analysis：The data shows that the average value of the TOP10 index is 492.60, the average value of the TOP100 index is 268.33, and the average value of the TOP200 index is 215.26. The average values of each gradient index all show a downward trend. Among them, the proportion of brands with an index of 500 or above is 2.0%, the proportion in the 400-500 range is 3.0%, the proportion in the 300-400 range is 8.5%, the proportion in the 200-300 range is 22.5%, and the proportion in the 100-200 range is 64.0%. Among the top ten, the Hampton by Hilton increased significantly on a month-on-month basis. In June, Hampton by Hilton in Midong District of Urumqi, Hampton by Hilton in Huangpu Science City in Guangzhou, and Hampton by Hilton in Congcheng Convention Center in Xiong'an New Area successively opened, driving the investment index to rise.

2、Group Dimension Analysis：The number of group brands——Marriott International Group, Wyndham Hotel Group, Accor Group, Hyatt Hotels Group, InterContinental Hotels Group, Hilton Hotels Group, AccorHotels Group, Jinjiang Ristorante Hotels, Hyatt Regency Hotels and Resorts, and Langham Hotels Group - have the top ten number of brands included.This month, the number of brands included in the Hyatt Hotels Corporation rose by 1 (+1), while the InterContinental Hotels Group decreased by 1 (-1), and the Hilton Hotels Group also decreased by 1 (-1). It is worth noting that the Four Points by Sheraton brand under Marriott International Group saw a significant month-on-month increase in index, ranking second among the top ten brands in terms of growth; the two Four Points by Sheraton hotels in Linyi Hedong and Yinchuan Xingqing "made their debut" in the southern part of Shandong and Ningxia respectively. The Aldiison in Dali (the 80th luxury hotel in the Greater China region) and the two Marriott hotels in Shanghai and Beijing have successively opened, with their scale and popularity continuously rising. Groups Brand Index――the overall index of hotel groups this month showed slight fluctuations. Among them, the proportion of hotel groups with a month-on-month increase in index was 53.00%, and the proportion with a month-on-month decrease was 47.00%.The groups with relatively significant growth rates were the Langham Hotels International (6.96%), Walt Disney Company (6.44%), and Cipriani Hotels Group (5.08%), while the Four Seasons Hotels Group (-14.70%), Peninsula Hotels Group (-14.12%), and Radisson Hotels Group (-9.76%) had more significant declines. Among them, the Langham Hotels International launched three stores - Nanjing Yifeng, Qingdao Yifeng (the first entry in the Bohai Rim region) and Xi'an Kangdest (the first store in Northwest China) - in June, and the high exposure of brand activities such as the second "Langton Pink Run" led to an upward movement in the media index and investment index, pushing the group to rise from being the leader in decline last month to the leader in growth this month.

3、Key Market Trend Insights：

1）During the graduation season, people "rush into the summer vacation" and quality accommodation takes the place of low-priced budget travel. The first wave of summer tourists starts in June during the graduation season. According to Tongcheng's "2026 Graduation Season Travel Report", the search heat for "graduation trips" has increased by over 300% compared with the previous period, and the order volume of users aged 16-20 has increased by 35% compared with the previous period; What is worth noting is the evolution of consumption concepts - boutique-style homestays, design-oriented hotels, and luxury hotels are replacing hostels and budget hotels as the preferred choices for graduates,and "emphasizing experience and quality" has pushed the structural upward movement of mid-range and above accommodation demand.The hotel industry is welcoming a batch of "willing to pay for experiences" young new customers.

2）The demand for accommodation during the World Cup has risen, with audio-visual rooms and event hotels becoming new hotspots for the holiday season. The 2026 USA-Canada-Mexico World Cup kicks off on June 11th, and due to the time difference, most matches are held in the early morning. This has led to the emergence of new accommodation scenarios for "watching the game in the early morning". According to data from Tongcheng Travel, the booking of audio-visual rooms increased by 90% in the first weekend of the tournament, and the occupancy rate of audio-visual viewing room types rose by 47% year-on-year. "Audio-visual rooms + meals" have become a standard configuration, and the booking of homestay party venues increased by 80%. According to data from Meituan, the number of viewing package merchants increased by 17 times compared to the previous period, and the number of group purchase orders increased by 47 times. High-end hotels have also launched rooftop bars for large-screen viewing of the game, football-themed guest rooms, and presidential suites for viewing. Data from Qunar shows that domestic flights to the finals location, New York, increased by 27% year-on-year, and hotel reservations in New York and Los Angeles accounted for nearly 50%. It can be seen that audio-visual rooms, event hotels, and viewing packages are becoming new growth poles for the hotel industry to handle World Cup traffic and increase non-room revenue.

3）Seasonal harvesting and the cool summer towns have given the county-level market a "new engine". The downward penetration of the county-level market continues to heat up, but the driving force has shifted from "holiday travel" to "seasonality + climate". The "Summer Freshness Map" of Tongcheng shows that in June, the search heat for litchi-producing areas such as Huazhong in Guangzhou increased by nearly 20% compared with the previous month, and the booking of nearby guesthouses increased by more than 15%; data from Qunar indicates that hotel bookings in summer resort towns such as Yuxi in Yunnan and Zaozhuang in Shandong increased by several times compared with the previous month. A single fruit and a place of coolness are becoming new pivots to activate the tourism and accommodation consumption in county-level areas.

The Top 200 Global Hotel Brands in Greater China ranking for June 2026 is as follows——

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

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