Jonathan Mildenhall 分享了他为公司策划品牌广告的精髓所在:将顾客对公司的质疑用讲故事的方法在广告中呈现出来,直接解答人们的顾虑。
Jonathan Mildenhall 分享了他为公司策划品牌广告的精髓所在:将顾客对公司的质疑用讲故事的方法在广告中呈现出来,直接解答人们的顾虑。
With instant booking, travelers will be able to see Booking.com-branded hotel listings and can simply click on the "Book Now" button to book on TripAdvisor directly.
With Airbnb’s market share growing, some hoteliers believe their target customers have begun to expect“a level of service that is different, more sophisticated, detailed, and skillful.”
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
As VR becomes more prevalent, especially in the next year, the technology will move from a nice-to-have addition to a must-have tool.
“酒店行业到拐点”、“返璞归真”、“大鱼吃小鱼”,2015年酒店行业的关键词尤为尖锐。而这些尖锐的评论来自于大量酒店的出售和爆破。
TripAdvisor is looking to roll out this instant booking feature to other Asian countries, especially key markets like China and Japan.
What truly makes the difference between a “good” hotel and a “great” one has not changed: it is the power of people.
Chongqing Marriott Hotel has 341 well-appointed roomstwo pillar-less ballrooms, five multi-function rooms plus a boardroom.
近期,八桂酒店·北海香樟花园店推出“候鸟计划”, 13天千元不到的超值套餐吸引了不少老人,尤其是北方老人,报名人数连日剧增。
One of the private equity firm’s more recent portfolio transactions could offer a roadmap to Blackstone to generating returns from $6-billion buy of Strategic Hotels.
Marriott’s new launch of VRoom Service will allow guests to order inspiring virtual reality experiences in 360 3D via a virtual reality headset in their rooms.
中国已成亚洲最大、全球第四大的旅游业枢纽。财富逐渐增加,消费品位日趋多元,且酒店/度假村及配套设施不断改善,国内旅游预期将大发展。
Mr. Wang points out that everybody holds the discourse power in the age of the internet.
在中国旅游品牌营销的“三大缺失”,构建可持续旅游品牌营销整合传播体系以及在去媒介中心化的碎片化时代,如何推崇“内容为王”的理念赢得旅游品牌竞争力。
Marriott International, Inc. has been certified as onethe “Top Employers in China 2015” for the fourth consecutive year by the Top Employers Institute.
湖南长沙、山东淄博等地从政府层面引导叫停 酒店“六小件”。然而,记者调查福州酒店业却发现,星级尤其是高星级酒店“六小件”难叫停。