This article provides a quick checklist on five important items hotel managers should consider when defining a digital marketing strategy for their hotels:
HOTELS previously presented insights about hotel and spa trends as well as F&B for 2012. What follows here is part 3, which focuses on next year’s hottest marketing strategies.
HOTELS previously presented insights about hotel and spa trends as well as F&B for 2012. What follows here is part 3, which focuses on next year’s hottest marketing strategies.
Tailoring a hotel company’s online presence to meet the evolving requirements of search engines is an unrelenting task—one made all the more difficult without an understanding of the latest changes to the digital landscape.
It might not be the end of the world, as some would have us fear, but not having marketing and budget targets set now for 2012 comes pretty close in the cut throat world of hotels.
Smartphone usage is rapidly increasing around the world. Recognizing this growing trend and the opportunity to capture market share among consumers booking travel via digital devices, hoteliers are investing more resources into mobile websites.
Smartphone usage is rapidly increasing around the world. Recognizing this growing trend and the opportunity to capture market share among consumers booking travel via digital devices, hoteliers are investing more resources into mobile websites.
As the demand from international business travellers softens in India amid the European Union’s debt crisis and economic slowdown in the US, foreign hotel operators are targeting local businesses.
As the demand from international business travellers softens in India amid the European Union’s debt crisis and economic slowdown in the US, foreign hotel operators are targeting local businesses.
Growing travel demand within China is attracting property developers into the country, with up to 84,000 new rooms expected to open by the end of 2013.
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