After terminating 50,000 guestrooms last year because of quality issues, the new culture at Wyndham Hotel Group is all about clarity and loyalty.
The Upper House is implementing the pricing solution combining open pricing and big data analysis to handle today’s complexity of different hotel datas.
In the wake of Accor’s latest acquisition of e-commerce solution company Fastbooking.com, Arne Sorenson, CEO, Marriott International said that it will be interesting to see.
Us-based Hilton Worldwide will stick to its multi-brand strategy to expand in one of the world’s largest travel markets.
Accor, the world’s leading hotel operator with more than 3,600 hotels, reinvents the customer experience through digital technology.
A multi-pronged approach for hotels to increase their sales and profit margin.
The European ranking agency Potentialpark has ranked Accor 1st in France for its recruitment site.
Accor on Wednesday announced a reorganization plan that splits the company into two business units: one that owns and invests in hotel assets and one that operates and franchises properties.
Social Media Site Dedicated to the Hospitality and Travel Industries, TRO SMITH, Unveils 10 Step Content Marketing Strategy for Startups and Brands
Let’s start with asking and answering a two-part question—what’s an innovation strategy and why should you have one?
OTAs are not only an important distribution channel for hotels, thanks to the "billboard" effect, they are also a potential feeder market for your hotel"s direct booking strategy.
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
Patterson and TravelClick"s Director of Field Marketing Lydia Patterson offered five extensive tips for using market data to determine pricing:
The easy part is knowing what we want to train. The more difficult question—if we are to do the right thing—is to know how to best present our content to achieve maximum learner retention.
This article provides a quick checklist on five important items hotel managers should consider when defining a digital marketing strategy for their hotels:
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Even though digital marketing has increased tremendously this year - with some hotels having increased their digital media budgets by more than 500% - it’s time to go harder. Digital marketing in travel holds the key to gaining market share, increasing customer value and increasing incremental revenue.
Budget season is also a time to get everyone back on the same page. Your success in 2012 is entirely dependent on how you build and execute your strategy.
Budget season is also a time to get everyone back on the same page. Your success in 2012 is entirely dependent on how you build and execute your strategy.
It’s no well-kept secret that your customers are more digitally dependent than ever before. While this puts the onus on your business to deliver a sound digital strategy, the majority of businesses fall short in this department.
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