Freshly crowned as the largest travel market in Asia Pacific, China will sustain double-digit travel bookings growth through 2015, according to a new PhoCusWright Global and Asia Pacific Edition report
本文通过3家主要的酒店预订OTA：Booking(缤客)、艺龙旅行网、Agoda 为例，给大家讲解酒店预订OTA在邮件营销方面最佳实践策略。
The more user friendly and ‘hassle’-free a company’s mobile booking service is, the more time and measurable ‘hassle’ they’ve gone through to make it that way. So the big question is this: is making the mobile reservation as smooth as possible worth the effort? EyeforTravel’s Ritesh Gupta finds out.
Online ads and even user reviews may be misleading. Fortunately, there are some tricks for decoding online listings and finding the best hotel or vacation rental for the money.
Innovations involving metasearch, mobile and social media are likely to shake up online travel agencies and how consumers book online.
With an increasing focus on encouraging direct bookings over third party channels, more and more revenue and distribution managers are realizing that the reservations agents and front desk staff, who have often been thought of as operational employees, play a key role in hotel revenue optimization.
Overbooking is an art of fine-tuning your reservations and internal teams.
With shifting consumer expectations due to the proliferation of last-minute booking apps, hotels must consider the implications of offering rooms via the last-minute mobile channel.
Yet most hotels still don’t make it a priority. Perhaps online reviews seem less important, or the reasons to respond seem abstract and immeasurable. Regardless, only 32% of hotels worldwide have responded to a review so far in 2012. Only 32%!
InterContinental Hotels Group said on Aug 14 it is launching its first flagship e-store on one of China"s leading online travel booking platforms.
To increase bookings, hoteliers should check images of hotel, review search campaigns, boost OTA performance, embrace search engine optimization and find a call to action.
OTAs are not only an important distribution channel for hotels, thanks to the "billboard" effect, they are also a potential feeder market for your hotel"s direct booking strategy.
January 2012 hotel bookings through global distribution system channels decreased 1.6 percent compared with the previous year but still represent a "strong and steadfast volume" for corporate travel, according to Pegasus Solutions.
Following the softer growth pace of +4.0% in October, November bookings rose back up to an increase of +5.4% over prior year. Although ADR did not show the same uptick, it is maintaining steady increases by over +2% from prior year.
Future booking data for the next four months should have hoteliers breathing a sigh of relief as both corporate and leisure travel is expected to rebound from a stock-market-driven slowdown, according to data from Pegasus Solutions.
Future booking data for the next four months should have hoteliers breathing a sigh of relief as both corporate and leisure travel is expected to rebound from a stock-market-driven slowdown, according to data from Pegasus Solutions.
While the nuts and bolts of the distribution landscape are always fascinating (especially when you’ve got a heavyweight like Google joining the party), a common thread that has kept my interest throughout is the idea of conversions.
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