Managed guest relationships, integrated technology systems, and improved data collection and security are the th...
Hotels in China should take the opportunity to learn about how they can improve their services by understanding and acting on customers’ online reviews.
And if you don’t use remarketing, there are also tools such as Ve Interactive that create a pop-up offer that remains open on your computer.
Online travel agencies (OTAs) are spearheading a dramatic shift towards online merchandising in 2015; Q1 to Q 3 saw an 85% increase in the amount of ancillaries being sold via travel agencies.
Meta-search enigines can collect rates and information for all surrounding hotels and offer channels for reaching customers, making a great influence on consumers’ hotel bookings.
Revinate Reputation will be used at both the property and corporate level to provide hoteliers with data about the guest experience.
Before the age of the internet, social media, online travel agents (OTAs), and online review sites, a bad review from a guest was just that, a bad review.
In comparison to sites like Priceline, analysts see home-rental site Airbnb rising in popularity and potentially becoming a large competitor.
Attracted by the expanding business pie, numerous small and medium players are gearing up to jump into China’s online travel market.
Today, APAC represents 25% of the global travel market and the International Air Transport Association (IATA) predicts that almost half of global air travel will touch the region by 2034.
Hilton Worldwide declared that it would offer online room selection technology.This includes the over 20 hotels it operates in the Australasia region.
Stunning landscapes and cultural spectacles coupled with rising incomes and a growing propensity to travel has seen Asia-Pacific fire the imagination of the online travel industry.
Consumer trends in Asia are continuously shifting the way online travel brands build and market their product offerings.
Online marketing is a kind of important marketing way for hoteliers. In order to do it well, hoteliers need to think more like online retailers.
Sofitel announce the official launch of ShopSofitel.com, an online shopping website in China. So this will be convenient for online shoppers in China.
Over 160 Asian hotel industry professionals attended a summit and 90 percent of attendees predicted that hotel bookings from online sources will grow by more than 20 percent in the coming two years.
Many hotels don’t have the budget to beat OTAs marketing efforts, and quite honestly, this is the most important thing of all. If your hotel is not front and center after a Google search query, it will not be looked at.
As technology is advancing rapidly, digital marketing is constantly evolving. With this in mind, the marketing team at Net Affinity have put together 14 hotel marketing trends for 2014 to keep you up to date.
When asked to predict the leading travel industry trend for 2014, 65% pointed to a growth in mobile bookings, while just under a quarter (24%) thought social networking channels would establish a foothold in travel bookings.
Freshly crowned as the largest travel market in Asia Pacific, China will sustain double-digit travel bookings growth through 2015, according to a new PhoCusWright Global and Asia Pacific Edition report
This is why you need to do everything you can to make sure that your reputation is amazing (in a good way, of course).
That"s where DMW"s Review Optimization Program comes into play. Based on our hands-on experience with a variety of hotel types, this playbook drives more reviews of better quality and describes what to do with them.
A one-point increase in a hotel’s 100-point Global Review IndexTM (GRI), for example, leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in revenue per available room (RevPAR).
Online travel sites have room to grow even in a maturing market and a sluggish global economy. But no longer is the growth going to be across the board.
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