酒店与OTA之间与其做一些美人撕逼,英雄扯屌的事情,还不如花更多心思去围绕客户做更多的研究;把客人当成美女,去了解她、满足她......
Chain hotel brand Chinese live Group announced a series of major initiatives such as introducing a unified identity ’H World ’ to fight with OTA.
While the growth pie is big and luring, the road to a slice of it might be thorny and costly for China’s OTAs. While three of the major Chinese OTAs have already announced losses for the third quarter of this year.
携程新的酒店价格显示策略目前大面积覆盖高星酒店,直接冲击酒店直销价格及会员渠道,对影响酒店直销与价格体系的伤害将大面积恶化。
The skies have not been friendly to OTAs in recent years, but OTAs are countering online market share lost to airlines and the higher-margin hotel segment with a strategic move of their own.
“封杀战”继续升级,途牛CEO于敦德发表公开信,直指同程有三大战略困境——品牌不清晰;业务不专注;战略无纵深。
部分供应商指途牛正要求同时与途牛和同程有合作关系的供应商抬高对同程的供货价,甚至有供应商被要求在途牛和同程之间二选一。
部分供应商指途牛正要求同时与途牛和同程有合作关系的供应商抬高对同程的供货价,甚至有供应商被要求在途牛和同程之间二选一。
Royal Caribbean Cruises and Ctrip.com International announced that they have agreed to form a strategic partnership through SkySea Cruises.
Best Western is the first hotel chain to implement TripAdvisor Instant Booking on desktop, tablet and smartphone in the United States.
做好自己能做好的,其他的就由市场来决定,而这个问题核心永远是做好酒店自身的产品和服务,做好这个,很多问题都会迎刃而解。
淘宝旅行10月28日上午发布了新的品牌“去啊”,因为一张针对去哪儿的PPT,引发了一场旅游酒店圈的“海报大战”,我们一起来看一看。
今年各大OTA提前在10月中下旬就进入“双十一”特卖,且不同于往年OTA贴现模式,今年多数OTA更注重“秒杀”抢流量。
今年各大OTA提前在10月中下旬就进入“双十一”特卖,且不同于往年OTA贴现模式,今年多数OTA更注重“秒杀”抢流量。
去哪儿网开拓线上低端酒店市场,将范围锁定在各个城市的中低价位酒店,主要为名不见经传的“小”酒店提供四种模式:团购、返现、直销和夜销。