Removal of rate parity would allow hoteliers to do whatever they want, but the hotel industry as a whole hasn’t proven it can market as effectively online as OTAs.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
Having a good website will definitely help increase your hotel’s conversion rate in the long run. These are simple but effective tips that will help improve your website.
Google’s ’Book with Google’ is up and running as they internally test hotel price alerts while Amazon’s Destinations product is rapidly expanding following its launch earlier this year.
Motel 6 has reported a significant increase in its conversion rates on both mobile and desktop devices since launching its fully responsive digital platform.
The paradox of choice is not so much about a magic number of options so much as it is about simplifying the decision process for consumers.
The latest version of HotelTonight for iOS was released, this means that the hotels and rates are constantly changing on HotelTonight.
Where do travelers most want to stay? Here are the top-rated hotels and resorts in the world, selected by Condé Nast Traveler readers in the 2014 Readers’ Choice Awards.
Being part of a corporate global program can help your hotel increase feeder market and even develop new ones. This can aid you in expanding your global reach.
Occupancy levels were relatively low, but many international hotel brands are still planning to expand their presence in the country.
Driving rate and revenue can happen, but only if you’re able to adapt to changing consumer behavior around travel. Some factors to consider: Where demand is coming from, how to price it accordingly and how to factor online travel company influence into the final equation.
A document released by the Hainan provincial government in December stipulated that hotels must reduce their room prices by at least 10 percent during Spring Festival, which starts on Feb 10, compared with last year"s prices.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
The challenge of rate parity and influencing nature of OTAs is challenging hoteliers to source new revenue and booking streams.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
Average daily rates paid by leisure hotel guests climbed +9.2% in March over 2011, beating the previous record of +8.3% set in December over 2010, according to the latest data from Pegasus Solutions.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
The study recommends that hotels strategically use the burgeoning array of marketing and booking channels to find its optimal channel mix and focus on customer relationship management to encourage customers to book directly.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
This set covers January to March 2012, taken on the 4th week of December (all rates are in US dollars for two adults for a one-night stay).
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
Hotel rate parity trends for October to December 2011 of three, four and five star hotels across some of the major cities in Asia.
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