OTAs are not necessarily the enemy of hoteliers, but the struggle to regain ground against their onslaught of marketing dollars continues.
Hoteliers should immediately take advantage of the benefits available today with both Hotel Ads Commission Program and Google Instant Booking.
Since AccorHotels’ executives outlined their distribution plans, they have stressed they do not mean to spark a bidding war against OTAs by offering lower commissions.
Louvre Hotels Group and the American Magnuson Hotels Worldwide had already been working on this partnership for a year.
Accor is pushing the boat out in the distribution wars with a far-reaching raft of measures.
Hotel organizations today need to handle a gamut of distribution channels that can pave way for bookings.
Recently, according to the news announced by the National Toursrism Administration Appraisal Committee of Tourism Hotel Star-rating, the number of Chinese five-star hotels has reached 804.
Hotel distribution has been an area of hurdles for most of the hoteliers across the industry, AxisRooms has been successful in overcoming these hurdles .
In my daily interactions with hoteliers and revenue managers, I encounter many people who find the huge number of different online distribution channels overwhelming.
If ever there were varying shades of grey in the hotel business, it is around the sensitive issue of rate parity. But could rate parity be coming full circle as independent hotels begin to fight back. Pamela Whitby investigates with additional reporting by Ritesh Gupta.
For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle?
During the conference, John Burns of Hospitality Technology Consulting shared five key trends every hotelier should keep an eye on.
Until recently, mobile channels had been pinned as last-minute discount channels where travelers could find deals on hotel rooms.
As hotel revenue managers, we must strive to be fit distribution athletes—understanding and optimizing the landscape, including digging deeper into the mobile, search and social models that have become part of it.
Of all the emerging channels discussed, Guestmob got the highest marks from workshop attendees at HSMAI"s Revenue Optimization Conference, who viewed it as a potentially viable semi-opaque platform.
The challenge of rate parity and influencing nature of OTAs is challenging hoteliers to source new revenue and booking streams.
We will now expand our pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems needed to make your success story complete.
There are some major developments ahead in the hotel sector which will demand attention of hoteliers in order to stay in control of their marketing mix and distribution costs.
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