Amazon’s advantages of scale and cross-selling made it a good competitor in the OTA domain. However, too much diversification might not have gone down well with the company.
Hoteliers are likely to welcome Google’s potentially increased role in the travel-distribution sector because it could weaken the OTAs’ distribution power.
Amazon launched hotel booking service in April, while it shuttered its Amazon Destinations travel site less than six months after launching the service.
Booking.com is targeting a 20% increase in bookings going through its website in the third quarter and still has years of growth ahead.
A research reveals that travelers who watched tourism video ads to completion were 23 times more likely to book a hotel in a destination city advertised.
Google has made improvements to hotel search across Google, to help travelers find information more quickly and to enable hotels to generate more qualified leads.
People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
Google’s ’Book with Google’ is up and running as they internally test hotel price alerts while Amazon’s Destinations product is rapidly expanding following its launch earlier this year.
Meta-search enigines can collect rates and information for all surrounding hotels and offer channels for reaching customers, making a great influence on consumers’ hotel bookings.
Average daily rates across all channels increased by 4.4 percent compared to Q2 2014. The GDS channel has the highest growth in the quarter, up 4.9 percent year-over-year.
Marriott International has become a mobile leader by taking the time to think about the customer experienc, but needs to improve an inconsistent user experience.
To turn you from hotel amateur to hotel pro, we’ve probed the minds of lodging experts to hear their tips on saving the most money and maximizing every hotel stay you book.
The paradox of choice is not so much about a magic number of options so much as it is about simplifying the decision process for consumers.
A metamediary is a company that specializes in metasearch; that is, it acts as a third party, linking consumers to a booking site through a simple web search.
Now almost 45% of the hotel bookings are done online, this has protruded the importance of increasing traffic for hotel’s website and ensure more online bookings.
The results from Q1 of 2014 demonstrate a tremendous and continuous shift in hotel bookings and customer engagements from desktop to mobile and tablet devices.
The global corporate market saw a nearly +3.0% increase for the month, as North American rates doubled that performance, growing an even +6.0% over last year.
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