A recent COLLOQUY revealed that more than one-third of millennials consider "fun" to be the word that best describes their participation in a customer reward program.
The digital space is constantly evolving, and an increasing dependence on online sources of revenue is making hotels sharpen their claws.
Last year hotel industry raked in a record $2.35 billion from fees and surcharges alone, but that number is forecast to reach $2.47 billion by the end of 2015
Understanding human psychology is important for hoteliers, whose goal is not to trick people into booking at your hotel but to let them know why your hotel is the best choice for them.
Hotels are trying to come up with ways to convert the group’s needs into experiences that can be shared across generations is a more recent development.
Maximize your hotel’s marketing success by avoiding these costly mistakes and focus on increasing the ROI of your hotel with effective marketing strategies.
While the full extent of its utility has yet to be seen, it appears that virtual reality is only going to become more pervasive in the coming years.
People are always looking for a better deal, and most cancellations happen when they see another hotel lowering their rate. Thus how could hotels deal with more and more Cancellations?
That meretricious, hollow USP is really just a big detour on the way to a marketing plan that works. It undermines marketing initiatives instead of driving and invigorating them.
Implement the following five steps at your property today to increase the ROI on your marketing activities. Your bank account will thank you!
In a social network integrated era, connecting with your audience is extremely important. The better your content stands out, the more likely you are to catch a traveler’s attention.
Beacons are becoming increasingly deployed in the hospitality industry where they are less about selling and more about providing a step-change in service.
With the kind of rich multimedia that mobile websites can now display, it can seem like a lot of unnecessary work to develop a dedicated application.
Hotels should utilize their digital marketing resources, investe in the right digital technology and best practices, and stays laser-focused on their most lucrative market segments and feeder markets.
With larger impact online of videos, hoteliers should know how to create wonerful and efficient videos to attract interested guests to your hotel.
With slowing demand for rooms and weakening purchasing power of China’s tourists, Hong Kong hotels will face tough times.
A completely new hospitality concept combining hotel and serviced apartments, Banyan Tree’s newest brand, Cassia, features cutting-edge design, colourful street art.
IHG’s sale of the InterContinental Hong Kong marked more than the move of one iconic hotel. It marked the end of the company’s disposition of its major owned assets.
Ten of Mandarin Oriental’s luxury hotels on three continents are affected by a massive cyber attack targeting guests’ credit cards.
IHG will retain its 37-year management contract on the hotel, with three 10-year extension rights, giving an expected contract length of 67 years.
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