The Most Influential Hotel Brand Award Ceremony 2012 was held at New Century Grand Hotel Hangzhou on August 27, 2013 Ms Shang Yu from Baidu Traval has given a speech on Baidu Hotel Data Report: Hotel User Behavior Analysis
Some years ago when the traveler emancipated from Travel Agents and started doing their own hotel search the typical search could would have started with a broad query such as “Hotel in New York” and then drill down from there, as the traveler created their shortlist of hotels.
Hotel distribution changes every ten years. In the 1980s it was the GDS, in the 1990s the emergence of tour operators like TUI and Thomas Cook, and in the 2000s the adoption of the web and online travel agents.
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