The report, ‘A New Breed of Traveller’, says the impact of rising affluence, globalization and technology has led to modern hotel guests valuing experiences and the feeling of ‘being connected’ over traditional hotel luxuries.
Some years ago when the traveler emancipated from Travel Agents and started doing their own hotel search the typical search could would have started with a broad query such as “Hotel in New York” and then drill down from there, as the traveler created their shortlist of hotels.
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